Radio Commons^™

Reflections On Follow-Up, Floyd Meredith

Landon Saunders Documents

Memo and report from Floyd Meredith to Landon Saunders on key points from a meeting about response follow-up. Meeting is termed the Wilkes Barre Meeting. Meredith concludes that follow-up with audience is more successful if it is from the initial speaker who made first contact and that respondents should have the choice of what level of follow-up they want: written, be enrolled in a Bible correspondence course, or visit from someone in a local church congregation.

Report On Heartbeat Response 1975, Thomas Olbricht

Landon Saunders Documents

Analysis of Heartbeat responses from inception to May 18, 1975.

Gives data on number of persons responding by state, number of letters, number of people who write back more than once, number of repeat letters, number of repeats per person Also shows stations that play Heartbeat spots, and response rate per station.

Analyzes requests by subject and state and makes recommendations about which subjects should be developed more fully. Recommends targeting content based on audience age and a procedure of responding to people who write in.

Basic Position Paper In Administration Of Herald Of Truth Ministry, Clois Fowler

Landon Saunders Documents

Expanded report on the philosophy and support of the Herald of Truth ministry by the elders at Highland Church of Christ. Draws on the Aims and Purposes document included and digitized separately in this collection.

Radio Illumination, James Koldenhoven

Pro Rege

No abstract provided.

Radio And The Christian Broadcaster, Martin Dekkenga

Pro Rege

No abstract provided.

"Heartbeat Has Heart Trouble", Franklin Camp

Landon Saunders Documents

Reprint of a piece by Franklin Camp originally appearing in Gospel Advocate on November 7, 1974 in which Camp criticizes Saunders's response to a young man and Saunders's view of salvation. Reprint appeared in The Gospel Guardian, volume 27, no. 3 (February 1, 1975).

Heartbeat Special Edition: Program Cost, Unknown

Landon Saunders Documents

News article about the cost of each one-minute Heartbeat spot on NBC. Compares cost with number of persons reached. Year is circa 1975.

Herald Of Truth Budget January 1 To June 30, 1975, Herald Of Truth

Landon Saunders Documents

Budget for Herald of Truth for period January 1 to June 10, 1975. Program areas include Radio Program, Television Program, International, Heartbeat, Response Brotherhood Communication Services, Fund Raising, and General and Administrative.

Heartbeat Special Edition: Nature Of The Audience, Randy Becton

Landon Saunders Documents

Short article about the intended audience Heartbeat is designed to reach, circa 1975.

Herald Of Truth International: Saunders Biography, Wayne Gurley

Landon Saunders Documents

Short biography of Landon Saunders written for Herald of Truth. Year circa 1975.

Herald Of Truth International: Heartbeat Nbc Contract, Wayne Gurley

Landon Saunders Documents

Herald of Truth news spot about Heartbeat's receiving a contract with NBC to broadcast during evening prime-time newscasts. Year is circa 1975.

Herald Of Truth International: Heartbeat History, Wayne Gurley

Landon Saunders Documents

History of Heartbeat at three years.

Heartbeat Special Edition: Saunders Editorial, Landon Saunders

Landon Saunders Documents

News article about what Heartbeat is all about.

Heartbeat Special Edition: Baxter Interview, Unknown

Landon Saunders Documents

Interview with Batsell Barrett Baxter about Heartbeat, circa 1975.