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تأثير وسائل الإعلام الجديد على المجال العام والتسويق السياسي, عبد ربه عبدالقادر العنزي استاذ مساعد

Journal of Al-Azhar University – Gaza (Humanities)

ملخص:

يسعى البحث إلى الإحاطة بدينامية الفعل السياسي الذي تقوم بإحداثه وسائل الإعلام الجديد، وتأثيرها المتسارع والفعال الذي عززت به المجال السياسي العام من خلال استعادة الفكرة الكلاسيكية التي تجسد تمثيل الحكومة الديمقراطية لإرادة الشعب عبر الدفع بوسائل الإعلام الجديد والتفاعلية التي تعين الجمهور في العملية الديمقراطية التداولية والتشاركية، وتكريسها لخطاب يتضمن طائفة واسعة من القضايا المتعلقة بالصالح العام. وكونها ركيزة مستحدثة وجادة في التحليل النقدي لأعمال الحكومات جراء تقنيتها الفاعلة، وسرعة انتشارها، وتكلفتها الرخيصة، وعدم هرميتها، وتوافرها لدى أكثر الطبقات والفئات الاجتماعية، وتصاعد استخدامها بشكل غير تقليدي في تعزيز المشاركة السياسية والتأثير في تصورات وسلوك الناخبين. ويسعى البحث إلى …

تَغْطِيَةُ قَضَايَا الطِّفْلِ فِي الصُّحُفِ الفِلَسْطِينِيَّةِ اليَوْمِيَّةِ: دِرَاسَةٌ تَحْلِيلِيَّةٌ مُقَارَنَةٌ, أيمن أبو نقيرة استاذ مساعد, أبرار الأغا

Journal of Al-Azhar University – Gaza (Humanities)

الملخص:

هدفت الدراسة التعرف إلى دور الصحف الفلسطينية اليومية في تغطية قضايا الطفل المحلية والعربية والعالمية، برصد محتواها وشكلها، والوقوف على أوجه الاتفاق والاختلاف بينها. وهي دراسة وصفية، استخدمت منهج المسح، وفي إطاره تمّ استخدام أسلوب تحليل المضمون، كما واستخدمت الدراسة منهج دراسة العلاقات المتبادلة، وفي إطاره تمّ استخدام أسلوب المقارنة المنهجية، وكانت استمارة تحليل المضمون أداة الدراسة.

وأجريت الدراسة على جميع الصحف الفلسطينية اليومية، باستخدام أسلوب الحصر الشامل، وباختيار عينة زمنية منتظمة مدتها (16) يومًا، من1-1-2015م حتّى 31-12-2015م، واعتمدت الدراسة على نظرية ترتيب الأولويات.

وأظهرت نتائج الدراسة؛ تركيز الصحف الفلسطينية اليومية على قضايا اعتداءات الاحتلال الإسرائيلي على الأطفال بالمركز …

Music Video Review: "O Superman" - Laurie Anderson, Jacob Thomas (Kiko) F. Yago

Backstage Pass

Laurie Anderson's "O Superman" music video is a commentary about the progression of technology. https://www.youtube.com/watch?v=Vkfpi2H8tOE

A Line In The Sand Album Review, Robert N. Moore

Backstage Pass

On July 3rd, 2020, American Arson released their first full-length album. A Line In The Sand has a tight and powerful sound while still feeling raw and untamed, thanks to the help of high production standards. The lyrics somehow find a balance between bold, catchy, and beautiful. Their message mainly revolves around the current American socio-political sphere, challenging their listeners to seek compassion and unity instead of giving into apathy and ignorance.

Click the Download button to read the rest of the review!

Ishmael Album Review, Robert N. Moore

Backstage Pass

This is an extensive review of the metal album Ishmael, written, performed, mixed, mastered, and released all by Jared Smith. The album combines religion, intricate guitar riffs, and metal to create an avant-garde piece of art.

Copyright And Copywrong, Noah Granard

Backstage Pass

This paper attempts to offer a critique of the music industry and modern copyright law via analysis/individual case study in order to provide suggestions for possible reform. Topics include: background information and commentary on the status of the public domain, why the current laws/statures hamper creativity, and what steps should be taken next to remedy these issues. In order to both promote new music, while also respecting the intellectual property of artists and groups with existing content, there must be genuine reform at the highest levels; copyright and music industry laws must stem from the basis of supporting artists and …

A Guide To Digital Marketing For New Creators, Lexi Gerbino

Backstage Pass

This is a guidebook and primer in the use of social media for marketing music, arts or any product or service using freely available online resources. The author explains the basic approaches to building up an online audience and following, emphasizing do-it-yourself (DIY) organic, cost-effective outreach tactics. Paid strategies are also discussed. The author has been involved in various grass roots social media marketing campaigns and draws on their own experience, as well as that of other marketing practitioners who were interviewed as part of the project to inform the recommendations found in this guidebook.

Producer Interview: Teak Underdue, Kris Jones

Backstage Pass

This interview is with three-time Grammy-nominated music producer Teak Underdue of Hallway Productions. He discusses his background and the path he has taken to become a well respected music creator and producer. The interviewee offers advice for aspiring producers on how to build their reputation and credits in the music industry.

Industry Profile: Tour Manager, Lisa Policaro, Elizabeth Shearrow

Backstage Pass

Lisa Policaro is a Tour Manager from Long Island, New York with over 20 years of experience in the music business. She has worked in all areas of the industry from Interning for Columbia Records to working her way up to being Tour Manager. In this interview, Lisa talks with Elizabeth Shearrow (‘23) about how she got her start in the industry, what qualities students need to have to become a Tour Manager, and how COVID-19 has impacted her career.

Letter From The Editor-In-Chief, Keith Hatschek

Backstage Pass

Outgoing Editor-in-Chief, Keith Hatschek, relates what accomplishments the editors of the journal have achieved, as well as previewing the content from this issue.

The View From Somewhere: A Review, Robert S. Boynton

RadioDoc Review

Lewis Raven Wallace was fired from Marketplace for questioning the mainstream media's conception of journalistic neutrality. He developed his critique in his 2019 book, The View From Somewhere: Undoing the Myth of Journalistic Objectivity, a podcast of the same name, and in several ancillary products. Wallace concludes that “objectivity is a false ideal that upholds the status quo”, and news judgement has less to do with objective criteria than with “who controls the narrative, whose narratives matter, and how the appearance of mattering is created in a society rife with entrenched inequality”.