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Full-Text Articles in Radio
Kcpr’S 2024 Audience Survey – Findings, Analysis, & Recommendations, Cayley A. O'Brien, Emily S. Tobiason
Kcpr’S 2024 Audience Survey – Findings, Analysis, & Recommendations, Cayley A. O'Brien, Emily S. Tobiason
Journalism
This senior project explores the audience engagement strategies of KCPR 91.3 FM, the student run radio station at California Polytechnic State University, San Luis Obispo, and lays the groundwork for future leadership to optimize the station’s platform. The project consists of 10 weeks of audience research, conducted through a survey distributed through social media, on KCPR’s website and at a variety of events. Through a structured methodology using surveys and targeted promotions, we collected data from 83 total respondents, revealing insights into key audience demographics, preferences, and interaction patterns of both content on KCPR.org, and on-air presence both digitally and …
Perceived Credibility Of Radio News Broadcasters: An Analysis In Profit And Nonprofit Settings, Allison M. Gutwein
Perceived Credibility Of Radio News Broadcasters: An Analysis In Profit And Nonprofit Settings, Allison M. Gutwein
Journalism
Radio is everywhere. It follows us into our cars, our homes, and even sneaks its way into our pockets through the powers of online streaming and smart phones. Aside from music programs, news programs are, and have been for the last century, prominent fixtures on the airwaves. But why should we believe what we hear on news radio?
Breaking Into The Business: A Guide To Creating A Dynamic Resume Reel And Securing A Job In Today’S Television News Industry, Christina Favuzzi
Breaking Into The Business: A Guide To Creating A Dynamic Resume Reel And Securing A Job In Today’S Television News Industry, Christina Favuzzi
Journalism
Broadcast journalists are experiencing turbulence in their field of expertise due to increasing digitalization and decreased funding. It is becoming commonplace for reporters to work as one-man-bands, or “multimedia journalists,” shooting and editing their own video in addition to writing and reporting. For people looking to begin a career in the highly competitive broadcast news industry, there is a great deal of information to understand and consider prior to beginning the job search. Creating a dynamic resume reel is central to landing a job as an on-air reporter. However, with the development of digital-first and multimedia journalism, there are certain …