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Full-Text Articles in Radio
Gratification Changes Among Country Music Radio Listeners, Larry E. Oathout
Gratification Changes Among Country Music Radio Listeners, Larry E. Oathout
Masters Theses
Several past studies explore the gratifications received by mass media users. However, no former research focuses on radio as a single medium and investigates how gratifications change over a person's lifespan. This study utilized an altered version of Elliott and Quattlebaum's (1979) ten media gratification list and questioned a 14 to 60 year old sample group about the gratifications they receive from country music radio. The researcher selected country music because it is the most popular radio format today and because it provided the wide age parameters needed for the study. Two hundred and thirty-nine users of an Internet country …
How Actualities Affect The Credibility And Audience Evaluation Of Radio Newscasts, Michael G. Bradd
How Actualities Affect The Credibility And Audience Evaluation Of Radio Newscasts, Michael G. Bradd
Masters Theses
This study tests the hypotheses that actualities increase the audience appeal and credibility of a radio newscast. Two treatment newscasts of identical content were produced using the same announcer. One of the treatments used actualities in four of the seven stories while the other treatment had no actualities. Analysis of variance was used to compare subjects' evaluations of the two treatments. The study found that contrary to common wisdom in the radio industry, actualities have no statistically significant impact on the audience appeal of a newscast. The data did not confirm the credibility hypothesis; it strongly suggested that actualities do …