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Full-Text Articles in Other Languages, Societies, and Cultures
Structural-Compositional Analysis Of Comparisons In The Poetry Of Alisher Navoi, Gulrux Sayidova Phd Student
Structural-Compositional Analysis Of Comparisons In The Poetry Of Alisher Navoi, Gulrux Sayidova Phd Student
Philology Matters
The article explores the linguistic-poetic aspect of the art of allegory in the poetic works of Alisher Navoi, which has a special place in the development of world artistic thought and its analogies are structurally-compositionally analyzed, revealed in a condensed form or formula in order to have a clear idea of its structural features and to have a clear understanding,and the analogies in it set out the principles of structural division. According to the presence, place and quantity of analogy components in the poet's intended works, analogies are initially divided into three types – simple analogies, complex analogies and complex …
The Notion Of Advertising Discourse In Modern Uzbek Linguistics, Aziza Kholboboeva Phd Student
The Notion Of Advertising Discourse In Modern Uzbek Linguistics, Aziza Kholboboeva Phd Student
Philology Matters
This article presents a theoretical interpretation of advertising discourse in modern Uzbek linguistics. In linguistics, discussion and the concept of a text are considered as one of the topical issues. The article discusses the features of advertising the text language in the context of parameters. Recently, along with the continuing interest in advertising practice, more and more attention is paid to the theoretical aspects of advertising, including from such sciences as linguistics, psychology, sociology, psycho and sociolinguistics, semiotics, cultural studies, and art history. The theoretical basis of the research was the fundamental works on the theory of discourse and communicative …