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Philology Matters

Structure

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Full-Text Articles in Other Languages, Societies, and Cultures

Typology And Structural Features Of Radio Shows, Klimentina Ismailova Dec 2021

Typology And Structural Features Of Radio Shows, Klimentina Ismailova

Philology Matters

The article considers a Show as a widespread form of radio broadcasting and investigates its structure and main typological features. The specificity of radio shows is revealed through the prism of comparative analysis with television talk shows, determined with peculiarity of their perception by recipients. The factors that prove the popularity of a very broadcasting phenomenon are identified. A classification of radio shows is given according to the ratio of program elements, the time criterion, the composition of the presenters, etc. Weekend radio shows and specialized shows are also characterized. The key components of a Show and its stylistic features …


Structural-Compositional Analysis Of Comparisons In The Poetry Of Alisher Navoi, Gulrux Sayidova Phd Student Jun 2020

Structural-Compositional Analysis Of Comparisons In The Poetry Of Alisher Navoi, Gulrux Sayidova Phd Student

Philology Matters

The article explores the linguistic-poetic aspect of the art of allegory in the poetic works of Alisher Navoi, which has a special place in the development of world artistic thought and its analogies are structurally-compositionally analyzed, revealed in a condensed form or formula in order to have a clear idea of its structural features and to have a clear understanding,and the analogies in it set out the principles of structural division. According to the presence, place and quantity of analogy components in the poet's intended works, analogies are initially divided into three types – simple analogies, complex analogies and complex …


The Notion Of Advertising Discourse In Modern Uzbek Linguistics, Aziza Kholboboeva Phd Student Jun 2020

The Notion Of Advertising Discourse In Modern Uzbek Linguistics, Aziza Kholboboeva Phd Student

Philology Matters

This article presents a theoretical interpretation of advertising discourse in modern Uzbek linguistics. In linguistics, discussion and the concept of a text are considered as one of the topical issues. The article discusses the features of advertising the text language in the context of parameters. Recently, along with the continuing interest in advertising practice, more and more attention is paid to the theoretical aspects of advertising, including from such sciences as linguistics, psychology, sociology, psycho and sociolinguistics, semiotics, cultural studies, and art history. The theoretical basis of the research was the fundamental works on the theory of discourse and communicative …