Other Arts and Humanities Commons^™

‘The Magic Of Flowers’: An Explorative Study Into The Ways Floral Decorations Influence The Experience Of Guests In A Food Setting, In Contemporary Ireland, Johanna Banaditsch

Dissertations

This research project explores the influence of floral decorations on the experience of a diner in a food setting in contemporary Ireland by examining what and how dining experiences are designed, where floral decorations are relevant in this context and how they specifically influence people in these settings.

The research was conducted using the philosophical worldview of interpretivism. In order to answer the five sub-research questions and thus achieve the research aim, the research draws on existing literature on hospitality experiences, literature on the influence of flowers and qualitative primary research conducted through semi-structured in-depth interviews with flower providers and …

Food Anxieties: Issues For The Food Sector, Denise Kelly

Doctoral

People have become obsessed with the harmful effects of eating (Rozin, 1999) and are experiencing ‘food anxiety’, a by-product of modern food. The aim of this research was to explore the nature of food anxiety in Ireland and the potential implications for the food sector. The research objectives were to determine the range of issues causing food anxiety in Irish consumers; to investigate the impact of food anxiety on food choice behaviour; to examine the potential of food anxiety as a segmentation variable for categorizing consumers; and to identify antecedents to the experience of food anxiety. A sequential, mixed methodology …