Latin American History Commons^™

Santa Evita: The Mother Of The Descamisados: An Analysis Of The Rhetoric Of Eva Peron, Gabriela Andrea Masut

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Santa Evita: The mother of the descamisados is an analysis of the rhetoric of Eva Peron, her ability to deliver a public communication primarily focused on the descamisados (shirtless ones), represented by the poor men, women, and workers of Argentina. By wrapping her rhetoric with personal imagery and ritual symbolism that alleged the Peronist doctrine, Eva Peron successfully cemented those social classes to her own right, identifying herself in the figure of a descamisada to secure devotion from them and legitimize her political role.

This thesis uses myth criticism as a methodology applied to the ideology of Peronism. The premise …