Visual Studies Commons^™

Package Design Vs. Customer Reviews: A Comparative Study On Influences In Fragrance Buying Decisions, Sarah Willis

Graphic Communication

The purpose of this study was to determine the effect of customer reviews, compared to package design, on the fragrance buying decisions of women aged eighteen to twenty-five. The researcher conducted two surveys: the first asked thirty-five random women to choose between two equally priced, but differently designed, perfumes (Perfume X and Perfume Z). This first group’s preference was Perfume X, with 57.14% of participants choosing this product. The second survey asked a different group of thirty-five random women to choose between the same two perfumes, but with the addition of unequally favorable customer reviews. Group 2 participants preferred the …

Design And Production Aspects Of An Electroluminescent Segment Display, Veronica Kopp, Chris Nixon

Graphic Communication

The purpose of this study was to get a better understanding of the different ways printed circuits could be constructed and then implemented into creative, visual designs for printed electroluminescent displays. A variety of circuit design variables, such as area and length, were tested that will help create solutions for printed electronics.

This study tested different variables of circuit design, such as length of silver traces and the size of the image area, to help optimize ways to build a printed circuit. Then, findings were implemented into a segmented graphic display in order to analyze innovative ways to utilize multiple …