Visual Studies Commons^™

Crafting Fear: The Horror Film Trailer, Courtney Dreyer

Honors Theses

My research project investigates horror film trailers in an effort to define the characteristics of this genre and discuss its ideological implications. Focusing on theatrical trailers for American wide-release horror films between 2013 and 2017, I closely viewed a sample of forty trailers to inform my investigation. Horror trailers create an intense emotional experience of both dread and fear, tending to follow a similar narrative structure and employ a common set of stylistic techniques to achieve this emotional intensity. The shared stylistic techniques include elements such as tight framing, innocent imagery, and genre misdirection. The repetition of these elements promotes …