Visual Studies Commons^™

Winter Solstice, Jingwen Cao

Masters Theses

For a long time, I have been thinking about what contemporary photography is, what its position is, and what the relationship is between artists and audiences. At the same time, I was developing my concepts and photographic directions and trying to make my work and my perspective on photography relevant. Winter Solstice includes a series of essays that locate my thinking and my work. Its title references the longest night of the year.

The position of photography has changed significantly over the past few decades. The way people read photos is also changing. Perhaps because of reverence for art and …

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …