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Full-Text Articles in Screenwriting
Woman Standing, Allison Adams
Woman Standing, Allison Adams
Masters Theses & Specialist Projects
This is a feature-length screenplay following Farren Cane, a young woman living in a rural Appalachian town, as she struggles with the intersections of gender, class, and the tension between her own ambition and her familial obligation.
A Theoretical Application Of Metaphor Research To The Film Industry, Michael J. Stanton
A Theoretical Application Of Metaphor Research To The Film Industry, Michael J. Stanton
Undergraduate Honors Theses
This paper explores the value of using metaphor based marketing research methods (most notably Zaltman Metaphor Elicitation Technique) in the development and green-lighting processes of filmmaking. A review of literature reveals that even large blockbuster films lack any marketing research employed in the developmental stage. Audiences are extremely difficult to analyze when considering something as abstract and subjective as what makes a “good” film. Metaphor based marketing research methods (e.g. ZMET) offer a solution by examining the minds of consumers through language markers called metaphors. Using a metaphor based marketing technique early in a film’s development process may help to …