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Full-Text Articles in Screenwriting
Escaping Suburbia: A Study In Film Auteur Pertaining To Tim Burton And The Coen Brothers, Morgan Bedard
Escaping Suburbia: A Study In Film Auteur Pertaining To Tim Burton And The Coen Brothers, Morgan Bedard
Undergraduate Honors Theses
This project will focus on the concept of “Auteur Theory” which is a particular film theory branch that emphasizes the filmmaker as the “author” of their work. “Auteur” is a French word meaning “author” in the sense of a person holding complete creative control. Studying Auteur Theory allows for viewers to better understand the filmmaker as a person by connecting visual patterns to the auteurs’ own life. The “filmmaker” in Auteur Theory is defined as the director and they must exercise almost or complete control of all aspects of a film. Distinct visual characteristics as well as repeated casting of …
A Theoretical Application Of Metaphor Research To The Film Industry, Michael J. Stanton
A Theoretical Application Of Metaphor Research To The Film Industry, Michael J. Stanton
Undergraduate Honors Theses
This paper explores the value of using metaphor based marketing research methods (most notably Zaltman Metaphor Elicitation Technique) in the development and green-lighting processes of filmmaking. A review of literature reveals that even large blockbuster films lack any marketing research employed in the developmental stage. Audiences are extremely difficult to analyze when considering something as abstract and subjective as what makes a “good” film. Metaphor based marketing research methods (e.g. ZMET) offer a solution by examining the minds of consumers through language markers called metaphors. Using a metaphor based marketing technique early in a film’s development process may help to …