Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Screenwriting
That Way: An Examination Of Male Relationships In Film During The Hays Code, Jane Knudsen
That Way: An Examination Of Male Relationships In Film During The Hays Code, Jane Knudsen
Theses/Capstones/Creative Projects
The Hays Code (1934-1968) influenced the construct of United States masculinity and the discourse surrounding masculine presentation between the 1920s to the 1960s. The Hays Code and World War II affected the culture surrounding male/male relationships in the United States. Previous research done by David Lugowski (1999) and Jeffrey Suzik (1999) shows that both World Wars led to crises of masculinity in which the hegemonic ideal of masculinity was restructured to establish men as providers and warriors, and Code-era films reflected the discourse. To understand the gender roles in the 20th century, I analyzed the Hays code, male bonds, …
A Theoretical Application Of Metaphor Research To The Film Industry, Michael J. Stanton
A Theoretical Application Of Metaphor Research To The Film Industry, Michael J. Stanton
Undergraduate Honors Theses
This paper explores the value of using metaphor based marketing research methods (most notably Zaltman Metaphor Elicitation Technique) in the development and green-lighting processes of filmmaking. A review of literature reveals that even large blockbuster films lack any marketing research employed in the developmental stage. Audiences are extremely difficult to analyze when considering something as abstract and subjective as what makes a “good” film. Metaphor based marketing research methods (e.g. ZMET) offer a solution by examining the minds of consumers through language markers called metaphors. Using a metaphor based marketing technique early in a film’s development process may help to …
Exploring Ethnic Stereotypes Through The Production Of Five Short Films, Ines Galiano Torres
Exploring Ethnic Stereotypes Through The Production Of Five Short Films, Ines Galiano Torres
Electronic Theses and Dissertations
This is a nontraditional thesis that combines social research in ethnic stereotypes in TV and film with the creative process of film production. This paper contains the formal step of research, in addition to the details on the production and creation of five original short films related to the issue of ethnic representations.