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Full-Text Articles in Other Film and Media Studies
The New Wbgu: A Social Media Marketing Strategy, Brittany Line
The New Wbgu: A Social Media Marketing Strategy, Brittany Line
Honors Projects
This project looks to find the most effective ways of growing and engaging a social media audience for WBGU-FM. Included in this is strategy used to interact with more people, an analysis of what elements were effective, and ways to increase content. Social media holds growing importance in promoting and connecting with an audience. This project is needed because recently, WBGU-FM has not been frequently or effectively using their social media platforms to connect with the community. As the shift of WBGU-FM’s purpose takes effect to focus on more community aspects of radio, it is important to have multiple ways …
Look At Where You Listen: A Study Of Commercial Music And Mediation, Thomas Walton Moore
Look At Where You Listen: A Study Of Commercial Music And Mediation, Thomas Walton Moore
Senior Projects Spring 2017
A joint senior project submitted to the divisions of arts and social studies. This project aims to reconsider the 'album' as a format of music distribution that has effects on the consumption-of and relationship-with music as commodity. This project consists of writing and recorded-music-making. Please email tom (at) dpimusic (dot) com for a link.
Rationalising Public Service: Scheduling As A Tool Of Management In Rté Television, Ann-Marie Murray
Rationalising Public Service: Scheduling As A Tool Of Management In Rté Television, Ann-Marie Murray
Doctoral
Developments in the media industry, notably the increasing commercialisation of broadcasting and deregulation, have combined to create a television system that is now driven primarily by ratings. Public broadcast organisations must adopt novel strategies to survive and compete in this new environment, where they need to combine public service with popularity. In this context, scheduling has emerged as the central management tool, organising production and controlling budgets, and is now the driving force in television. Located within Weber’s theoretical framework of rationalisation, this study analyses the rise of scheduling as part of a wider organisational response to political and economic …