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Full-Text Articles in Other Film and Media Studies
Playing To Win: The Effects Of Implementing Gamification Strategies In Product Marketing, Sabrina Stone
Playing To Win: The Effects Of Implementing Gamification Strategies In Product Marketing, Sabrina Stone
CMC Senior Theses
Let’s play a game. What effect do you think video games have on twenty-first-century marketing? In this age defined by its nature of digitality, capturing the attention of consumers is an arduous competition. Through market segmentation, research, and the observable variables of consumer behavior, product marketing has turned to video games as a solution to appeal to younger demographics. Gamification is an increasingly applied product marketing strategy employed to increase favorable metrics. Of those key performance indicators (KPIs), boosted measures such as click-through rates, impressions, and engagement rates suggest that gamification is a strategic opportunity to persuade consumers to take …
My Physical-Digital Self: Exploring The Detrimental Effects Of The Metaverse On Relationship & Identity Development, Sophia De Castro
My Physical-Digital Self: Exploring The Detrimental Effects Of The Metaverse On Relationship & Identity Development, Sophia De Castro
CMC Senior Theses
The metaverse, which is the next iteration of the internet--an immersive, virtual world--poses a threat to the essential human need for healthy relationship and identity development. Coming out of the COVID-19 pandemic, the effects of isolation and virtual socialization led many to prefer physical experiences, despite society’s overall dependency on and connectedness to the internet and technological devices. Framed by Maslow’s hierarchy of human psychological needs, Turkle’s analysis of the human relationship to earlier forms of virtual reality, and Foucault’s principles of caring for and knowing the self, this paper argues that the metaverse will be detrimental towards developing participant’s …