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Full-Text Articles in Other Film and Media Studies
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
West Chester University Master’s Theses
Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …
#Mentalhealthmatters: Mental Health Awareness Campaigns In Media And Its Effectiveness On Stigma Reduction In Third Culture Kids, Airi Sugihara
#Mentalhealthmatters: Mental Health Awareness Campaigns In Media And Its Effectiveness On Stigma Reduction In Third Culture Kids, Airi Sugihara
Scripps Senior Theses
The recent amplified attention towards mental health and overall wellbeing has been accelerated by awareness campaigns in media, which are culturally and regionally tailored to encourage efficacy and positive attitude changes. Some of these mental health awareness campaigns are disseminated on the social media platform Instagram, which is contradictory to Instagram’s corporate lack of acknowledgement towards its addictiveness and negative impacts on user mental health. The aesthetic and influencer culture surrounding social media empowers its systemic problems, which is exacerbated by modern society’s media dependency. Within its discriminatory and oppressive algorithm, mental health awareness campaigns created by Instagram represent corporate …