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Full-Text Articles in Other Film and Media Studies
A Theoretical Application Of Metaphor Research To The Film Industry, Michael J. Stanton
A Theoretical Application Of Metaphor Research To The Film Industry, Michael J. Stanton
Undergraduate Honors Theses
This paper explores the value of using metaphor based marketing research methods (most notably Zaltman Metaphor Elicitation Technique) in the development and green-lighting processes of filmmaking. A review of literature reveals that even large blockbuster films lack any marketing research employed in the developmental stage. Audiences are extremely difficult to analyze when considering something as abstract and subjective as what makes a “good” film. Metaphor based marketing research methods (e.g. ZMET) offer a solution by examining the minds of consumers through language markers called metaphors. Using a metaphor based marketing technique early in a film’s development process may help to …
The Hitchhikers Guide To The Galaxy: A Metaphorical Look At Life, The Universe, And Everything, Thomas David Thompson
The Hitchhikers Guide To The Galaxy: A Metaphorical Look At Life, The Universe, And Everything, Thomas David Thompson
Communication Studies
A look at the integral use of metaphor as a heuristic in the process of human learning.