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Full-Text Articles in Other Film and Media Studies
..., Claire Alfonso
..., Claire Alfonso
Undergraduate Honors Theses
Words are fickle, easily misunderstood, and often put us at a loss... but we all have so much we feel we need to express. This begs the question: Is there any safe way of communication? Can anything ever really be communicated how you mean it? Will you ever see the reflection of what you feel, think, and dream outside of yourself? In response to this existential dilemma, I imagine an alternative language of images, sounds, color, feelings, and non-identification. My thesis is a meditation on the issues with standard language and the idea of alternative language. In my argument I …
A Theoretical Application Of Metaphor Research To The Film Industry, Michael J. Stanton
A Theoretical Application Of Metaphor Research To The Film Industry, Michael J. Stanton
Undergraduate Honors Theses
This paper explores the value of using metaphor based marketing research methods (most notably Zaltman Metaphor Elicitation Technique) in the development and green-lighting processes of filmmaking. A review of literature reveals that even large blockbuster films lack any marketing research employed in the developmental stage. Audiences are extremely difficult to analyze when considering something as abstract and subjective as what makes a “good” film. Metaphor based marketing research methods (e.g. ZMET) offer a solution by examining the minds of consumers through language markers called metaphors. Using a metaphor based marketing technique early in a film’s development process may help to …