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How Bojack Horseman Got Too Real: Audience Engagement And A Critique Of Capitalism, Camille Le Pioufle
How Bojack Horseman Got Too Real: Audience Engagement And A Critique Of Capitalism, Camille Le Pioufle
Foreign Languages & Literatures ETDs
What can a cartoon tell us about the state of capitalist societies? This study examines the case of Netflix adult animated TV show BoJack Horseman (2014-2020) with the aim of understanding the mechanisms at play in the formation of the critique of capitalism. It investigates the narrative and cinematographic devices employed by the show to construct a realistic portrayal of American capitalist system and its harmful consequences on individuals and society in general.
Through the analysis of realism, self-referentiality and intertextuality, the star system, and processes of subsumption and commodification, this work comes to the conclusion that BoJack Horseman ‘got …