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Full-Text Articles in Other Film and Media Studies
Strive To Survive: The Redbox Example, Jake N. Conlin
Strive To Survive: The Redbox Example, Jake N. Conlin
Marriott Student Review
As technology continues to progress, companies can either adapt with technology or die. Advancements in technology should be used to better satisfy consumers. Companies that refuse to update their technology will not be able to survive in the future. Each company must make the most of its current technology, utilize new technology, and notify its customers of changes in its use of technology. Redbox finds itself at the crossroads of adapting or dying. Redbox can apply these three steps by milking its existing disc rental market, making the move to streaming, and marketing the new streaming service to consumers.
‘Yellowface’: An Exploration Of Hollywood’S Film History With The Yellow Race, Kelly Ng
‘Yellowface’: An Exploration Of Hollywood’S Film History With The Yellow Race, Kelly Ng
Honors College Theses
This study explores the history behind Hollywood’s relationship with the depiction of Asians and Asian Americans in film. Through tracking examples of Hollywood’s use of yellowface and whitewashing in movies from the 1920s into modern day, the study explores the historical and financial reasons behind controversial casting decisions, and how they affect the perceived image of Asians in America. In exploring the quantitative aspect, three films created within the last five years that were known to have participated in whitewashing were chosen and analyzed critically and financially. The data from these three movies were then used in comparison to Crazy …