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Full-Text Articles in Other Film and Media Studies
Age Of Exploitation: Teen Sex Comedy Films Of The 1980s, Thyra Chaney
Age Of Exploitation: Teen Sex Comedy Films Of The 1980s, Thyra Chaney
The Downtown Review
The teen sex comedy film genre is representative of dominant cultural factors which influenced the film industry in the 1980s. Films in this genre have been traditionally described as mindless, dumb, and exploitative. This article seeks to understand the distinction between teen sex comedy and traditional teen films, as well as the social and cultural influences which lead to the development and popularity of the teen sex comedy genre. Teen sex comedies are a document of mainstream society and popular culture in the 1980s.
Jewish Time Jump: New York, Owen Gottlieb
Jewish Time Jump: New York, Owen Gottlieb
Articles
Jewish Time Jump: New York (Gottlieb & Ash, 2013) is a place-based mobile augmented reality game and simulation that takes the form of a situated documentary. Players take on the role of time traveling reporters tracking down a story “lost to time” to bring back to their editor at the Jewish Time Jump Gazette. The game is played in Washington Square Park in Greenwich Village, New York City. Players’ iPhones become their time traveling device and companion. Based on the player’s GPS location, players receive digital images from their location from over a hundred years in the past as well …
Mel Gibson's The Passion Of The Christ: Market Segmentation, Mass Marketing And Promotion, And The Internet, Peter A. Maresco
Mel Gibson's The Passion Of The Christ: Market Segmentation, Mass Marketing And Promotion, And The Internet, Peter A. Maresco
WCBT Faculty Publications
The pre-release publicity surrounding the Mel Gibson film, The Passion of the Christ, warrants an in-depth look at the role that market segmentation and marketing promotion, including use of the Internet, have played in the overall success of the film. As background, films commonly classified as biblical epics are referenced in order to construct a framework that will demonstrate how the promotion of this genre of film, with the exception of the Internet, has essentially changed very little over time. This paper is not a review of the film nor is it intended to be a brief course in marketing. …