Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Keyword
-
- Marketing (2)
- Advertising (1)
- Clothing (1)
- Commodity (1)
- Convergence (1)
-
- Copywriting (1)
- Creative (1)
- Design (1)
- Disruption (1)
- Entertainment Industry (1)
- Environment (1)
- Fashion (1)
- Film (1)
- Mainstream Cult (1)
- Media (1)
- Media Systems Dependency (1)
- Metaphor (1)
- Music (1)
- Oligopoly (1)
- Portfolio (1)
- Recording (1)
- Research (1)
- True Cost (1)
- Workers (1)
- ZMET (1)
- Zaltman Metaphor Elicitation Technique (1)
- Publication
- Publication Type
Articles 1 - 5 of 5
Full-Text Articles in Other Film and Media Studies
The True Cost: The Bitter Truth Behind Fast Fashion, Zeynep Ozdamar-Ertekin
The True Cost: The Bitter Truth Behind Fast Fashion, Zeynep Ozdamar-Ertekin
Markets, Globalization & Development Review
The True Cost is a documentary about the clothes we wear, the people who make them and the impact the industry has on the environment, the society, and the workers. It shows us the dark and grim side of global fast fashion supply chain. The review provides the main highlights of the film and summarizes the human, social and environmental costs of the industry. A number of counter-examples are included to show how people can make a difference and there can be a better way of making clothes. The current fast fashion model is all about profit. It does not …
Creative Advertising Portfolio, Hayley E. Sunderman
Creative Advertising Portfolio, Hayley E. Sunderman
Senior Honors Projects, 2010-2019
Since I was a young child, all I wanted was to draw and write. I would compose entire binders of my artwork, as well as Microsoft Word documents of the beginnings of mystery novels. As I grew older, I let my self-doubt take over and I convinced myself that I was not talented enough to pursue any type of creative career path. I came into college as a Marketing major knowing that my future career options would be fairly vast. During my junior year, I realized my strong desire to work in creative advertising. Graphic design, copywriting, photography, videography, and …
A Theoretical Application Of Metaphor Research To The Film Industry, Michael J. Stanton
A Theoretical Application Of Metaphor Research To The Film Industry, Michael J. Stanton
Undergraduate Honors Theses
This paper explores the value of using metaphor based marketing research methods (most notably Zaltman Metaphor Elicitation Technique) in the development and green-lighting processes of filmmaking. A review of literature reveals that even large blockbuster films lack any marketing research employed in the developmental stage. Audiences are extremely difficult to analyze when considering something as abstract and subjective as what makes a “good” film. Metaphor based marketing research methods (e.g. ZMET) offer a solution by examining the minds of consumers through language markers called metaphors. Using a metaphor based marketing technique early in a film’s development process may help to …
Look At Where You Listen: A Study Of Commercial Music And Mediation, Thomas Walton Moore
Look At Where You Listen: A Study Of Commercial Music And Mediation, Thomas Walton Moore
Senior Projects Spring 2017
A joint senior project submitted to the divisions of arts and social studies. This project aims to reconsider the 'album' as a format of music distribution that has effects on the consumption-of and relationship-with music as commodity. This project consists of writing and recorded-music-making. Please email tom (at) dpimusic (dot) com for a link.
Technological Disruption In Entertainment: Navigating The Film Industry's Dynamic Relationship To The Consumer, Samantha Mea Simon
Technological Disruption In Entertainment: Navigating The Film Industry's Dynamic Relationship To The Consumer, Samantha Mea Simon
Scripps Senior Theses
The following thesis acts as a critical cultural progression report surrounding the current technological disruption in the entertainment industry and its impact on consumers. This begins with a study of the history starting in 1910 and covers the urbanization of America during the Industrial Revolution, the developing fan experience, a history of consumer demands in relation to oligopolistic principles and the blockbuster method, the invention and influence of the television, and the current effect of technological advancement in the entertainment industry. Following this historical overview, four chapters will study different methods of analysis covering the intricacies of the current technological …