English Language and Literature Commons^™

Fabulating Romania: Review Of Filip Florian’S Little Fingers And Alta Ifland’S Elegy For A Fabulous World, Ania Spyra

English

In 2007 the Ministry of Foreign Affairs of Romania launched a public image campaign in an effort to create a new brand for the country, a brand that would build a positive image, rather than only counteract – defensively – negative stereotypes. An advertising agency created the new brand by merging the words fabulous and spirit into “fabulouspirit” – a word, which ended up sounding better in Romanian than it does in English even though it was intended for an Anglophone audience. The campaign encountered so much criticism that despite the plans to implement it over several years, the word …