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English Language and Literature Commons™

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Race, Ethnicity and Post-Colonial Studies

Selected Works

English

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Full-Text Articles in English Language and Literature

Teaching Texts Materially: The Ends Of Nella Larsen’S Passing, John K. Young Oct 2012

Teaching Texts Materially: The Ends Of Nella Larsen’S Passing, John K. Young

John K. Young

The author suggests that attending to the publishing history of Larsen’s novel and the resulting indeterminacy of its ending(s) offers a concrete example of a materially oriented pedagogy that can illuminate the racial politics behind textual production and its relation to particular historical and cultural moments. He suggests that such a pedagogy offers both another way of understanding the textual contingency emphasized in contemporary theory and a way of further opening up questions of textuality and meaning for students.

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Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …

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