East Asian Languages and Societies Commons^™

Webtoon-Based Transmedia Storytelling And Fan Engagement In The K-Pop Industry: A Case Study Of Enhypen And The Webtoon ‘Dark Moon’, Kay Khine Khin Latt

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examines the role of webtoons as a transmedia storytelling tool in enhancing fan engagement within the K-pop industry, with a focus on the collaboration between the K-pop boy band ENHYPEN and the webtoon 'Dark Moon'. By applying Henry Jenkins’ transmedia storytelling principles, the Uses and Gratifications (U&G) theory, and Parasocial Interaction (PSI) theory, this study examines how narrative integration across platforms influences emotional attachment, consumption behavior, and motivational factors in fan engagement. Using the webtoon Dark Moon as a case study, the research employs in-depth interviews with 15 key informants from ENHYPEN’s global fan base, alongside contextualization of …

How K-Pop Influences C-Pop's Market Positioning: A Case On Snh48, Meng Wenhao

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study investigates how K-POP influences the market positioning of C-POP through a detailed case study of the Chinese idol group, SNH48. SNH48 initially adopted the J-POP model from its Japanese counterpart, AKB48, but later transitioned to a K-POP-influenced approach. By analyzing SNH48’s shift from J-POP to K-POP, this research explores the externalization business model employed by Chinese entertainment companies. It delves into how SNH48's market positioning evolved, emphasizing commercial best practices and external collaborations, particularly with South Korean firms. Additionally, the research assesses how political events, such as the 2016 THAAD dispute, influenced these strategic changes. The findings highlight …

A Comparative Study On The Development Paths And Impacts Of Confucian Familism In South Korean And Chinese Society: From The Late 19th Century To The Present, Shuyu Zhang

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research conducts a cross-national comparative study on the development trajectories and contemporary manifestations of Confucian familism in China and South Korea. Grounded in the historical roots of filial piety, family collectivism, gender hierarchy, and patriarchy, the research traces how these normative elements have evolved from the late 19th century to the present. Through a multi-dimensional framework integrating institutional, cultural, and practical analysis, this study explores how Confucian ethics continue to shape modern family governance, particularly in areas such as marriage regulation, intergenerational caregiving, and gender roles. Drawing on policy documents, cultural narratives, and secondary data, the study demonstrates that …

An Analysis Of Thailand’S Military Equipment Procurement From South Korea: Opportunities And Challenges, Waranphat Kiranawat

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examines Thailand's strategic military equipment procurement from South Korea, focusing on two pivotal events: the T-50TH Golden Eagle training aircraft and the HTMS Bhumibol Adulyadej frigate. The study investigates the key areas of cooperation and challenges of military equipment procurement between Thailand and South Korea. The study collects data from white papers, defensive analysis, and qualitative data from authoritative sources. Then, the study evaluates the application of defense diplomacy and balance of power theory to explore key areas of collaboration, namely defense technology transfer, joint training, and industrial partnerships, while considering the related challenges, including financial constraints, interoperability, …

Influence Of K-Pop On The Behavior Of Indonesian Fans Towards The Korean Basketball League, Abharina Hizwaty

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study explores the influence of K-pop fan culture on the behavior and engagement of Indonesian fans of the Korean Basketball League (KBL). As K-pop expands globally with its emotionally driven and participatory fandom, similar fan practices are increasingly seen in sports fandom. Based on in-depth interviews with 15 Indonesian KBL fans aged 20 to 32, the study investigates how behaviors such as organizing fan projects, creating fan art, fan videos, fanfiction, and collecting merchandise like photocards are applied to the KBL fandom. Many Indonesian KBL fans discover KBL not through traditional sports media but through entertainment-based content such as …

The Influence Of Korean Reality Shows On Tourism Trends In Southeast Asia: Focusing On Vietnam And Thailand, Hoang Doan Trang Nguyen

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study explores the immediate influence of Korean reality shows, which impact has not been thoroughly studied, on tourism trends in Southeast Asia, specifically in Vietnam and Thailand. The research fills the gap in existing literature by investigating the correlation between media studies and tourism, highlighting the role of screening culture in shaping travel behavior, and proposing strategies for Vietnam and Thailand to take advantage of this phenomenon. Employing a nowcasting methodology, the research analyzes online search interest data from Naver Trends for a period of 30 days before and after the broadcast of selected Korean reality show episodes filmed …

Navigating Culture In School-Based Suicide Prevention: A Study Of Collectivist Values, National Policy, And Help-Seeking Among Seoul’S High School Students, Maria Nikolova Goranova

Chulalongkorn University Theses and Dissertations (Chula ETD)

South Korea’s persistently high youth suicide rate presents an urgent public health challenge, particularly among high school students facing extreme academic pressure and deeply rooted cultural expectations. While the South Korean government has introduced various national mental health policies and school-based initiatives, many adolescents remain reluctant to seek help due to stigma, shame, and fears of burdening others—barriers that are intensified by collectivist cultural values. This study examines how suicide prevention programs in Seoul’s high schools align with national policy goals and address cultural factors influencing adolescent help-seeking behaviour. Using a qualitative, document-based approach, the research analyzes government policies, program …

Methodologizing Transnationality: Relational Writing As Collective Inquiry, Sun Young Lee, Minhye Son, Taeyeon Kim, Jin Kyeong Jung, Soo Bin Jang

Department of Educational Administration: Faculty Publications

How can we take transnationality as a space of in-betweenness to generate new possibilities, moving beyond geographically bounded spans between countries? This article presents five authors’ collective inquiry on transnational positionalities, which we practiced through the relational, transformative, and reflective writing of the self in a community space. We staged the collaborative writing into two processes: the emergent process of thematic writing and the relay writing. Interweaving “I” and “we” voices that cannot be captured through categorical thinking, our collaborative quest resists normative identity politics, proposing writing as a method of collective inquiry for the nuanced understanding of the transnationality …

The Pressure Of The Past: Historiographical Trends In The Origins Of The Korean War, Jacob Weiss

History - Master of Arts in Teaching

Historiographic Synthesis Essay...............4

Essay Bibliography..................................27

Primary Sources......................................28

Textbook Critique.....................................42

New Textbook Entry.................................47

Theorizing Cultural Appropriation: Complications Of Globalization And Power In Hybrid K-Pop, David C. Oh

Media Studies - All Scholarship

The purpose of this paper is to theorize cultural appropriation using a critical perspective that centers structural inequity and uneven global power by examining the case of South Korean media. This paper argues that cultural appropriation is a particular form of intercultural borrowing that relies on structural inequities of power, whereby a more powerful culture takes from a less powerful culture in such a way that it causes structural and representational harm to the borrowed culture. To clarify cultural appropriation as a particular form of cultural borrowing, I provide a typology of different forms of cultural borrowing before positing six …

From Ideal To Cyber Victim: Unveiling The Relationship Between Korean Celebrity Image, Fan Expectations, And Cyberbullying Incidents, Rahma Jaidane

Chulalongkorn University Theses and Dissertations (Chula ETD)

In the dynamic realm of the Korean entertainment industry, where glitz and glamour seamlessly intertwine with the personal lives of celebrities, a profound dichotomy unfolds. This research delves into the nuances of this narrative, focusing on how Korean celebrities strive for societal ideals of perfection while navigating the relentless scrutiny of an ever-watchful public eye. This study emerges in response to the evolving landscape where the pursuit of idealized images intersects with the dark side of cyberbullying, an escalating phenomenon with tangible consequences on the mental well-being of these public figures. The primary aim of this study is to explore …

The Study Of Attitude And Values Of The Korean Audience Of Thai Boys’ Love Series, Khattiya Mapha

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research aimed to explore the attitudes, values, and behaviors of Korean audience of Thai Boys’ Love (BL) series, utilizing in-depth interviews with fourteen Korean viewers who participated in this study. They are aged between 18-45 years old. Drawing on multi-attribute attitude theory, Schwartz's value theory, and Ajzen's theory of planned behavior, this research provides a nuanced understanding of how Thai BL series influence Korean viewers in cognitive, affective, and behavioral dimensions. Participants expressed appreciation for the affectionate portrayals and open LGBTQ+ representation in Thai BL series, which they perceive as more authentic and emotionally resonant than similar content from …

In Shame I Will Find Paradise, Taehee Whang

Theses and Dissertations

As a Korean American non-binary digital artist and designer, my recent explorations have focused on using voice as a medium to articulate nuanced feelings of displacement and the intricate relationships between language, identity, and expression. This journey expands beyond my personal experiences with gender dysphoria, delving into the lives of non-binary and transgender individuals undergoing gender-affirming voice therapy. Through my thesis research, I have developed interactive multimedia installations inspired by dialogues with individuals such as Umico Niwa, who traveled to Korea for voice feminization surgery, and Jeong Yoon Lee from Hyperlink Press, a four-year participant in Hormone Replacement Therapy (HRT). …

The Animal In The Wild In Hwang Sun-Mi’S The Hen Who Dreamed She Could Fly, Sarah Yoon

CLCWeb: Comparative Literature and Culture

Hwang Sun-mi’s The Hen Who Dreamed She Could Fly has become a contemporary classic children’s story in Korea since its original publication in 2000. Since then, the story has been translated and redesigned with new illustrations in almost thirty different countries (Y. Kim). The Hen Who Dreamed She Could Fly centers on a hen that raises a duckling as her “baby,” with the story drawing upon a rich reservoir of cultural associations between humans and nature in East Asian traditions. In this story, the hen leaves the human-dominated barnyard, based on profit, exploitation, and competition, for a reconnection with moral …

Excerpts From An Anti-Standardized “수능”: A Design-Fictional Approach To Korea, Seo-Young J. Chu, Seo-Young J. Chu

Publications and Research

"Excerpts from an Anti-Standardized '수능'” experiments with design fiction to disrupt overly rehearsed ways of thinking about Korea’s past(s), present(s), and future(s).

Anth 210: Anthropology Of East Asia, Tomomi Emoto

Open Educational Resources

No abstract provided.

Moving At The Speed Of Trust, Sun Ho Lee

Masters Theses

Moving at the Speed of Trust is a workbook of strategies — practices, definitions, and techniques — to nurture community-building in support of inbetweeners who live between power structures and cultures and are often left out. Inbetweeners are those individuals whose lives are in transition through recent immigration or forced translocation from Asia to America.

These strategies revolve around threads of trust: kin, giggles, vulnerability, and shared experience. With these threads, we can question power. We can preserve stories, expand the ways we connect, shift perspectives on what is “standard,” and cultivate a community rooted in understanding. To understand each …

Vegetal Being: Dreamwork, Ritual, And Performance In Han Kang’S The Vegetarian, Briana Hanratty

Electronic Theses and Dissertations

In this thesis, I am writing towards an ecofeminist informed reading of the English version of The Vegetarian by Han Kang, translated by Deborah Smith. My aim is to display how, like an ecosystem of complex interdependency, it is impossible to separate body from theory from text from ecological context. To engage with this form of ecofeminism, I center an autotheoretical methodology with voices from ritual theory and performance theory in order to examine how Yeong-hye, the titular vegetarian of Han Kang’s novel, operates as a narrative-level metaphor for the desire for erotic ecology as a mode of ecological and …

Challenges Facing The Reunification Of Korea, Patricia Cazeau

Helm's School of Government Conference - 2021-2024

After the Second World War, the once-unified northern and southern halves of the nation of Korea had been under immense external pressure from the American-Soviet Cold War. As a result, the northern side had sided with the Russian communists, while the southern side had leaned into the United States’ style of democracy over time. Despite multiple proposed ideas for unification, the increasing tensions between Russia and the United States discouraged reunification, despite the Cold War’s eventual end. Thus, various social, religious, economic, and military crises multiplied within each country’s borders. This paper will assess the challenges surrounding the reunification of …

Commodification Of Korean Culture In The West: Orientalism In The Era Of Modern Social Media, Samantha Giudice

International and Global Studies Undergraduate Honors Theses

South Korea, hereafter referred to as Korea, lies within the Korean Peninsula. It currently boasts a population of 53 million people residing within 38,724 square miles and a GDP of 1.811 trillion US dollars, making it the 13^th largest economy in the world. Since the Korean War to today Korea has turned into a major economic and cultural epicenter remaining at the center of technological advancements and pop culture production. While the exportation of this pop culture has allowed the economy grow at unprecedented rates, it has also led to less favorable interactions with Korean culture by people all …

Across Time And Genre: A Comparative Analysis Of Eastern And Western Romanticism, Nayoung Seo

English MA Theses

This research centers on big ideas about flowers, fruit, and growing up as themes that create a bridge between American, British, and South Korean Romanticism. Through comparatively analyzing Romantic elements in literary works across genres, the globe, and time periods—from poems, a short story, to popular contemporary music—this research will trace out the dimensions and contours of that bridge, which more and more people are crossing today than ever before as readers, music fans, and as travelers and immigrants. Each chapter will focus on Romantic elements interwoven with humanity, nature, and art and their demonstration of what it means to …

I, Discomfort Woman: A Fugue In F Minor, Seo-Young J. Chu

Publications and Research

No abstract provided.

Korean Poetry: A Discussion And Translation, Kassidy N. Menk

Honors Undergraduate Theses

Korea's history has had a deeply influential and significant impact on its modern language, and concomitantly, on the country's modern poetry and prose. Despite the artistic and literary value, there is a substantial lack of English translations available for Korean works. The continued rapid development of Korean and its considerably different grammar and syntax often pose difficulties for English translators. Korean poetry, specifically, follows a form unfamiliar to English readers which makes interpretation for translation challenging. This thesis hopes to provide context for the lack of scholarly translations of Korean poetry by discussing the historical and linguistic context of the …

Jogakpo Window (7 Feet X 4 Feet), Seo-Young J. Chu

Publications and Research

Materials: glass, sunlight, post-it notes. Image description: Photographs show a large window covered with a 조각보 patchwork of colorful post-it notes. Sunlight illuminates the paper.

Early American Missionaries In Korea: Photographs Of Vanished Modern Architecture In The Moffett Korea Collection, Suzie Kim

Cultural and Philosophical Inquiry Articles

The Moffett Collection on Korean Church History and Asian Christianity (Moffett Korea Collection) is housed in the Theodore Sedgwick Wright Library at Princeton Theological Seminary, New Jersey. Samuel Hugh Moffett (1916–2015, H. Moffett, Ma Samrak in Korean) and his wife Eileen Flower Moffett (1928– ) officially gifted the collection to the library on March 16, 1994.  The collection consists of personal papers of the couple, manuscripts, publications, photographs, clippings, and objects they brought from Korea. The 230 boxes in the “Manuscript Collection” are classified into five series, each corresponding to the biography, writings, and collected materials about Samuel Austin Moffett …

The Psycho-(Geo)Political Driving Forces Of Comfort Women Social Movements In South Korea, Jaeyeon Lee

Theses and Dissertations--Geography

"Comfort women" refers to the estimated 80,000 to 200,000 women who were forced to serve the Japanese imperial army sexually, physically, and mentally during WWII in and beyond the Asia-Pacific region. Since 1992, Korean activists have held the Wednesday Demonstration, which is the weekly protest in front of the Japanese Embassy in Seoul, to call for an official apology and legal compensation from the Japanese government. Since 2011, Korean activists have also installed comfort woman statues in and outside of South Korea.

This dissertation examines the psycho-political driving force behind the Wednesday Demonstration and comfort woman statue movements in South …

Rhyming Tactics In Korean Hip-Hop With Two Approaches Of English And Korean Syllable Structures, Gihyun Gal

Theses and Dissertations--Linguistics

Rhyming Tactics in Korean Hip-Hop with Two Approaches of English and Korean Syllable Structures

Today, Korean Hip-Hop (KHH) has been slowly moving beyond a localized pop culture through the internet and media. This study finds that rhyming patterns in KHH are much more complex than prior research suggests. Especially, this study focuses on an evolution of Korean Hip-Hop through the time such as since 1989 to 2015. Park (2016) discusses how Korean rappers think about using rhyming tactics as "[m]over, the concept of rhyming was not conceptualized as belonging to the Korean language by most of rappers. Even if rappers …

Comparative Study On Intergenerational Support Influencing The Elderly Decision To Work In China And South Korea, Ying Li

Chulalongkorn University Theses and Dissertations (Chula ETD)

Intergenerational support refers to financial support and emotional support between parents and children. In South Korea and China, intergenerational support is significant in family relationships. This study examines the impact of intergenerational support influencing the elderly decision to work through an empirical research approach using data from CHARLS (China Health and Retirement Longitudinal Study) and KLSoA (Korean Longitudinal Study of Aging). The Logit results showed that in South Korea, children’s financial support to parents and emotional communication between generations significantly impacted the elderly’s work choices. In China, the frequency of meetings between parents and children impacts the elderly’s work choices. …

Migration Of Koreans To The Perm Region During The Korean Enlightenment Period, Luiza Veronika Kim-Istomina

Chulalongkorn University Theses and Dissertations (Chula ETD)

The thesis analyzes the migration of Koreans to the Perm region during the Korean enlightenment period. To achieve this goal, the theory of segmental migration was chosen, a hermeneutic approach and discourse analysis were used to analyze archival sources, as well as statistical methods and a database to study the social status of migrants and a comparative method to identify the characteristics of migration. The study was carried out using sources from the Perm State Archive, 1904-1910. The thesis explains the reasons for the migration of Koreans to the Perm region, the social status and assimilation of migrants and the …

Under The Queen’S Umbrella: The Representation Of Modern Korean Society Through Historical Korean Drama, Prichaya Thanayuwat

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research examines how the historical Korean drama "Under the Queen's Umbrella" (2022) portrays modern Korean society. By comparing the societal depictions within the drama with contemporary Korean society, it analyzes the benefits and drawbacks of using historical dramas to represent modern social issues. The researcher primarily uses Stuart Hall's theory of representation as a framework. The study found that the scriptwriter of the drama created a representation of modern Korean phenomena through a cross-temporal representation, highlighting the intense competition within the education system, the dynamics of parental and family institutions, and human rights issues. Moreover, Korean society as depicted …