Digital Humanities Commons^™

Gen Zers And Millennials Are Still Big Fans Of Books – Even If They Don’T Call Themselves ‘Readers’, Kathi Inman Berens, Rachel Noorda

English Faculty Publications and Presentations

Identifying with an activity is different from actually doing it. For example, 49% of Americans play video games, but only 10% identify as gamers. According to a recent survey we conducted, there’s also a small gap between reading activity and identity for younger readers: 61% of Generation Z and millennials have read a print book, e-book or audiobook in the past 12 months, but only 57% identify as readers.

And yet there was a puzzling aspect of our results: The 43% of Gen Z and millennials who didn’t identify as readers actually said they read more print books per month …

Gen Z And Millennials Have An Unlikely Love Affair With Their Local Libraries, Kathi Inman Berens, Rachel Noorda

English Faculty Publications and Presentations

A phone fixation may seem at odds with an attraction to books. But the latter may offer a much-needed reprieve from the former. In our recent study of American Gen Z and millennials, we discovered that 92% of them check social media daily; 25% of them check multiple times per hour. Yet in that same nationally representative study, we also found that Gen Z and millennials are still visiting libraries at a healthy clip, with 54% of Gen Zers and millennials trekking to their local library in 2022. Our findings reinforce 2017 data from the Pew Research Center, which showed …