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Articles 1 - 4 of 4
Full-Text Articles in Ancient Philosophy
Isocrates's Place In Postmodern Advertising, Christopher Barkley
Isocrates's Place In Postmodern Advertising, Christopher Barkley
Electronic Theses and Dissertations
This study in communication and rhetoric seeks to ascertain constructive applications for distinct advertising practices by examining Isocrates’s work and place in postmodern advertising. The focus uses 5 principles known to Isocrates which are: 1) commonwealths of households, 2) integration of reputation, elegance, substance and style, 3) education and public discourse, 4) phronesis and praxis, and 5) truth and verisimilitude. These 5 principles can form a constructive and practical advertising approach. This study is important. It examines Isocrates through the lens of advertising and extends the research done about him by leading Isocrates scholars who have looked primarily at his …
Poetic Justice: Connecting The Modern American Prosecutor To Her Rhetorical Roots, Michael Caves
Poetic Justice: Connecting The Modern American Prosecutor To Her Rhetorical Roots, Michael Caves
All Dissertations
Poetic Justice: Connecting the Modern American Prosecutor to her Rhetorical Roots explores the gap between rhetoric and the American prosecutor, to eventually advocate for a more creative, inventive trial practice for prosecutors that embraces the spirit and methods of narrative, poetics, and Ulmeric mystories, with the prosecutor’s unique ethical obligations forming the basis of a new prosecutor’s rhetoric. This research opens with an autoethnographic account of the author’s own path to criminal prosecution, to give the reader a sense of the author’s ethos, to identify the shortcomings of rhetorical training in law school pedagogy, and to outline the rhetorical …
Nonprofit Narratives: How Two Organizations Use Social Media And Rhetorical Appeals To Address Issues Of Sexual And Domestic Violence, Samuel Hiester
Nonprofit Narratives: How Two Organizations Use Social Media And Rhetorical Appeals To Address Issues Of Sexual And Domestic Violence, Samuel Hiester
Electronic Theses and Dissertations
Though often seen as a panacea for organizational objectives, nonprofits must be judicious in deploying social media, particularly due to resource limitations. Nonprofits deploy many types and styles of digital texts, including social media. Classical rhetorical appeals can be effective means for achieving positive impact in that context. When used correctly, these ‘digital texts’ can be leveraged for maximum engagement with audiences. This study examines both a large, national organization – the National Sexual Violence Resource Center – and a small, regional one – Branch House Family Justice Center – for not only what sort of digital texts are utilized, …
Collapsing The Philosophy/Rhetoric Disjunct: Nietzsche, Plato And The Perspectival Turn, Ned Vankevich
Collapsing The Philosophy/Rhetoric Disjunct: Nietzsche, Plato And The Perspectival Turn, Ned Vankevich
Institute for the Humanities Theses
Often overlooked within the standard views of academe lie hidden a number of tacit assumptions. Until the time of Nietzsche, the status of rhetoric as a discourse formation in Western intellectual history was often colored by the unflattering view generated by Plato in a number of his dialogues. In this thesis I present a case that revisits Plato and Nietzsche with an eye toward understanding the reasons why these two highly influential figures in contemporary philosophy adopt the views they advocate. In doing so, I attempt to illumine the reason Plato forms a fundamental split between philosophy and rhetoric and …