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Articles 1 - 6 of 6
Full-Text Articles in Ancient Philosophy
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …
Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr
Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …
Ottoman Cyprus: New Studies In An Obscure Field, Kyriakos N. Demetriou
Ottoman Cyprus: New Studies In An Obscure Field, Kyriakos N. Demetriou
Kyriakos N. Demetriou
This article examines, from a philosophical and political perpective, a number of approaches to the history of Cyprus under the Ottoman Empire, and exposes the major difficulties and unsolved interpretative issues in such attempts.
Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr
Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …
History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr
History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.
Τρυφη And Υβρισ In The Περι Βιων Of Clearchus, Vanessa B. Gorman, Robert J. Gorman
Τρυφη And Υβρισ In The Περι Βιων Of Clearchus, Vanessa B. Gorman, Robert J. Gorman
Department of History: Faculty Publications
Recent discussions of the fragments of the Περι Βίων have seen the concept of pernicious luxury as a key to understanding aspects of this work of Clearchus. In particular, it is thought that Clearchus reflects a moralizing historiographical schema according to which wealth leads to an effeminate luxury (τρυφή), eventually producing satiety (κόρος), which in turn provokes the afflicted to violence (υβρις), ultimately bringing the subject’s destruction. We maintain, in contrast, that it is anachronistic to attribute this pattern of thought to Clearchus, and further, that the state of the evidence does not permit …