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Full-Text Articles in Ancient Philosophy
Isocrates's Place In Postmodern Advertising, Christopher Barkley
Isocrates's Place In Postmodern Advertising, Christopher Barkley
Electronic Theses and Dissertations
This study in communication and rhetoric seeks to ascertain constructive applications for distinct advertising practices by examining Isocrates’s work and place in postmodern advertising. The focus uses 5 principles known to Isocrates which are: 1) commonwealths of households, 2) integration of reputation, elegance, substance and style, 3) education and public discourse, 4) phronesis and praxis, and 5) truth and verisimilitude. These 5 principles can form a constructive and practical advertising approach. This study is important. It examines Isocrates through the lens of advertising and extends the research done about him by leading Isocrates scholars who have looked primarily at his …
Searching For Hades In Archaic Greek Literature, Daniel Stoll
Searching For Hades In Archaic Greek Literature, Daniel Stoll
Electronic Theses and Dissertations
No single volume of mythological or philological research exists for Hades. In the one moment Hades appears in archaic Greek literature, speaking for only ten lines, Hermes stands nearby. Thus, to understand and journey to Hades is to reckon with Hermes’ close presence. As I synthesize research by writers from several different disciplines, may some light be brought into the depths. May we analyze Hades’ brief appearance in archaic Greek literature, examining how what I define as the “Hermetic” emits from his breath in the one moment he physically appears and speaks.