Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Advertising and Promotion Management (1)
- Applied Behavior Analysis (1)
- Art Education (1)
- Artificial Intelligence and Robotics (1)
- Arts Management (1)
-
- Behavior and Behavior Mechanisms (1)
- Behavioral Disciplines and Activities (1)
- Behavioral Neurobiology (1)
- Business (1)
- Business Administration, Management, and Operations (1)
- Business Intelligence (1)
- Business and Corporate Communications (1)
- Chicana/o Studies (1)
- Cognition and Perception (1)
- Cognitive Neuroscience (1)
- Cognitive Psychology (1)
- Cognitive Science (1)
- Community Psychology (1)
- Composition (1)
- Computer Sciences (1)
- Curriculum and Instruction (1)
- Education (1)
- Educational Assessment, Evaluation, and Research (1)
- Entrepreneurial and Small Business Operations (1)
- Experimental Analysis of Behavior (1)
- Feminist, Gender, and Sexuality Studies (1)
- Film and Media Studies (1)
- Human Factors Psychology (1)
Articles 1 - 2 of 2
Full-Text Articles in Audio Arts and Acoustics
The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina
Student Theses and Dissertations
Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.
Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …
She Speaks Spanglish, A Podcast Series, Kate Fernanda Becerra
She Speaks Spanglish, A Podcast Series, Kate Fernanda Becerra
Humanities and Cultural Studies | Senior Theses
This is a podcast series about the immigrant experience in the United States. The series discusses immigration with a focus on women, at different stages of life and their involvement with the daunting transition into a different country and culture. The show will focus on one family, their close friends, and communities. It will also explore feminist themes through the lived experience of the people interviewed. Those who were interviewed have ties to central Mexico (Zacatecas, Jalisco, Michoacan) and Northern California. The Podcast host shares this experience and does one episode based entirely on her perspective as a daughter of …