Audio Arts and Acoustics Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Down But Not Out: Tara And George And The Boundaries Of Subjectivity., Hamish Sewell

RadioDoc Review

Set on the streets of London, amidst the snarl of traffic and the clip of passers by, this work is a biographical sound portrait of two homeless people, Tara and George. It is a testament to the parlous state of homelessness in the UK today and is masterful in its execution.

To this work, producer and host Audrey Gillan brings a quality of frank disclosure and decency. Relationships between producers and their subjects are contentious, due to an inherent power differential. Gillan neither portrays Tara and George as archetypes nor as helpless and needy. She knows she is the one …

Works In Process - Scholar Edition, Pablo Galindo Aragon, George Garrastegui Jr.

Publications and Research

The creative field revolves around many professions. Creatives share a lot of common themes that are part of their process. It is with these themes that we establish a more impact way to listen to a podcast. Reviewing and breaking episodes up into chapters can effectively guide a student, aka a Scholar, in their path to establishing a creative career.Some of the most powerful ways to get ahead in the creative field is by networking, and obtaining valuable knowledge from other creatives. Gathering this information and making these connections can be quite the task. Not all young creatives are aware …

The Keepers: A Collaborative Constructive Narrative Podcast, Shay Carroll

Honors Projects

This is a fictional podcast series that presents a story that is completed through roleplaying. The structure follows that of a video game, with the main characters, or "players," interacting with a set plot while deciding their own course of action. I act as the narrator for the story, controlling the plot and setting as well as non-player characters, or "NPCs." For the purposes of consistency and making sure the characters do not do anything that would be considered too over-powered or unrealistic, I have chosen to use the rule guide and statistics modifier system presented by Wizards of the …