Audio Arts and Acoustics Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Operatic Mysticisms: Mountains, Deserts, Waterscapes, Andrew Demczuk

Electronic Theses and Dissertations

Operatic Mysticisms: Mountains, Deserts, Waterscapes examines the ways we encounter environments as readers/viewers of operas, literature, film, and sound recordings, and how each medium requires different detail-gathering techniques. Respective to the previously mentioned mediums, Sun & Sea (2017), Mount Analogue (1952), El Mar La Mar (2017), and Energy Field (2010) are analyzed by engaging with environmental media studies and invention. Reflecting the nature of each landscape—summits of mountains, aporias of deserts, and mysteries of waterscapes—an elemental approach is taken in investigating how these spaces may be noticed, internalized, recorded, and traversed by both the artist and viewer. …

A Stillness In The Desert? Engaging The Public Through An Immersive Exploration Of Southwest Soundscapes, Julian Kilker, Thomas Bjelic

Creative Collaborations

The pandemic highlighted the anthropocentric nature of soundscapes, while the recent popularity of electric cars, quadcopters, and “noise cancellation” earbuds demonstrated how consumer products can rapidly change our awareness of sound. While light pollution is already extensively addressed in scholarly research, popular works such as The End of Night, and public engagement such as The International Dark Sky Association, the complex interplay of sound, natural resources, and public engagement is still emerging, particularly in creative fields.

Two UNLV scholars and artists are collaborating on this project: Julian Kilker, who specializes in visual and emerging technology research, and Tom Bjelic, who …