Art and Design Commons^™

Digital Brand Identity Design From A User Experience Perspective, Isaiah Harwood

Undergraduate Honors Theses

As a graphic designer and as a creative in general, my interest has always been in the conceptualization and execution of brand identities. I am most comfortable as a designer when I am working in the realm of art direction, and most of my design heroes and inspirations are legendary art directors and designers like Paula Scher, Paul Rand, and Michael Bierut. Logo and wordmark design in particular are among my favorite aspects of design, and finding ways to creatively apply these foundational aspects of a brand to each stage of the user experience is exciting to me. The stages …

The Line Of Dichotomy: Standpoints And Meaning In Anne Truitt's Art, Charles J. Parsons

Undergraduate Honors Theses

Some of Anne Truitt’s formal strategies—such as using the separate faces of the work to force the viewer to engage in it sequentially—build or depend on real or literal facts of the “situation” of the artwork. If this is the case, how do such works escape being reducible to their objecthood, their literal properties of size and shape? And how do they produce effects that are not mere experience or mere affective response? The answer I offer is that they depend on conventions and interpretation.

Much of my analysis focuses on the ways Truitt makes her intentions visible through form, …