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Full-Text Articles in Art and Design
Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler
Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler
College of Journalism and Mass Communications: Faculty Publications
Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences …
Sites Of Passage: Art As Action In Egypt And The Us-- Creating An Autoethnography Through Performance Writing, Revolution, And Social Practice, Tavia La Follette
Sites Of Passage: Art As Action In Egypt And The Us-- Creating An Autoethnography Through Performance Writing, Revolution, And Social Practice, Tavia La Follette
Antioch University Dissertations & Theses
As a performance artist and arts activist I present my research project to the audience in performative writing, a postmodern research style that advocates the integration of the artist/researcher identity. In the summer of 2010, I left for Egypt to teach a performance and installation art workshop at Artist Residency Egypt, the first step of the Firefly Tunnels Project, a virtual and tangible exchange between artists in the United States and Egypt. This venture began with the awareness that the 10th anniversary of 9/11 was approaching. What I could not have foreseen were the other world events that would have …