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Full-Text Articles in Art and Design

Attitudes Of Experiential Designers Across Design Disciplines, Danielle Degarmo Dec 2023

Attitudes Of Experiential Designers Across Design Disciplines, Danielle Degarmo

Architecture Masters of Science Program: Theses

The expanded use of the term scenography is widening its understanding of the word to encompass many experiential design disciplines beyond its origin in theatre. At its essence, scenography is the culmination of a designer’s collaborative efforts to take a prompt, whether it be a client program, a script, or other, and produce a holistic assemblage of experiential design elements to spatially engage an end user. Many experts in across design fields have acknowledged that there is disciplinary cross over among those practicing in experiential design fields in terms of design output or intention. By means of designer surveys and …


Experiential Interior Design: Branding Entertainment And Nightlife For The Postmodern Young Urban Professional, Niccole S. Skomal Dec 2011

Experiential Interior Design: Branding Entertainment And Nightlife For The Postmodern Young Urban Professional, Niccole S. Skomal

Architecture Masters of Science Program: Theses

Past study on Interior Design has been primarily looked at through the lenses of aesthetics and functionality. Only recently have scholars begun to see the influence marketing, in the form of branding, can have on the Interior Design process in targeting specific lifestyle groups. The purpose of this research is to understand the fabric of the postmodern Young Urban Professional lifestyle as a marketing tool for branding and designing services in the form of entertainment and nightlife. With an increasing lack of community and social connectedness in today’s postmodern society, Young Urban Professionals tend to consume entertainment and nightlife as …