Art and Design Commons^™

Immerse, Interact, Impact: A Comparative Analysis On Selected Experiential Marketing Activations At Outside Lands Music And Arts Festival 2022, Phoebe R. Saul

Experience Industry Management

The commercial marketplace is becoming increasingly experiential. Experiential marketing activations, particularly those done at music festivals, are emerging as a highly valuable marketing tool to impact brand recognition and loyalty through the creation of unique branded experiences. The purpose of this study was to examine the experiential marketing design practices utilized at selected branded activations within Outside Lands Music and Arts Festival 2022. A comparative analysis was conducted on three selected experiential marketing activations at Outside Lands: The House by Heineken, the Music Den by Toyota, and the Ocean Love Tour by Gray Whale Gin. The findings concluded that the …

An Exploration Into The Design Of A Portable Music Player For People With Alzheimer’S And Dementia, Jaxon V. Silva

Liberal Arts and Engineering Studies

An exploration into the design of a portable music player for people with Alzheimer's and dementia.

Stop Telling Women To Smile: Stories Of Street Harassment And How We’Re Taking Back Our Power, Mio Yoshizaki

Feminist Pedagogy

This book review addresses the author, Fazlalizadeh's approach to art as social justice, overarching definitions of gender-based street harassment, and intersectionality. This review also offers suggestions for how feminist educators may utilize Stop telling women to smile in classrooms.

Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham

Graphic Communication

We created a branding and design campaign for the Take Flight music festival on campus. The project covered many aspects of event creation and marketing such as name, logo, content creation, social media, printed media, vendor outreach, and administration outreach. All these pieces had to work together to create a strong and cohesive brand image for this event which would help ensure a successful turnout and event overall.

Ramble: Travel Journal Application Concept, Christine Elizabeth Curulla

Graphic Communication

The purpose of this project is to provide an easier and more engaging way for study abroad students to document their experiences. I wanted to collect data on the effectiveness of student journaling while abroad, and identify ways to improve the process through a mobile application.

Ramble is a social app I designed that provides a new question or prompt each day to encourage more frequent, fun journaling while traveling, and connection with others at home and abroad. Ramble solves problems that accompany traditional journaling by making the journaling process more accessible and requiring less time from the user.

The Queer Dictionary, Mia Lew

Graphic Communication

With the government continually obstructing queer education in public schools, it becomes harder and harder for queer people to understand themselves than in turn, have the tools to explain what they are going through to others. This is a problem but in turn an opportunity. While there are queer literature and children’s books out there, they typically only encompass one story or one view on queerness. Thus, this project's main goal is to encompass queerness as a whole by using as many LGBTQ+ words as possible, people's stories under each word, historical graphics, highlights on the internationality of queerness, pronoun …