Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- ARG (1)
- Academic disciplines (1)
- Augmented reality (1)
- Form (1)
- Game (1)
-
- Games (1)
- History (1)
- Immigration (1)
- Institutional repositories (1)
- Interactive media (1)
- Interdisciplinary research (1)
- Jewish (1)
- Juice packaging (1)
- Labor (1)
- Mobile (1)
- Peer evaluation (1)
- Perception (1)
- Promotion and tenure (1)
- Purchase intention (1)
- Scholarly communication (1)
- Transparency (1)
- Publication
- Publication Type
Articles 1 - 3 of 3
Full-Text Articles in Art and Design
Jewish Time Jump: New York, Owen Gottlieb
Jewish Time Jump: New York, Owen Gottlieb
Articles
Jewish Time Jump: New York (Gottlieb & Ash, 2013) is a place-based mobile augmented reality game and simulation that takes the form of a situated documentary. Players take on the role of time traveling reporters tracking down a story “lost to time” to bring back to their editor at the Jewish Time Jump Gazette. The game is played in Washington Square Park in Greenwich Village, New York City. Players’ iPhones become their time traveling device and companion. Based on the player’s GPS location, players receive digital images from their location from over a hundred years in the past as well …
Publication And Evaluation Challenges In Games & Interactive Media, Elizabeth L. Lawley
Publication And Evaluation Challenges In Games & Interactive Media, Elizabeth L. Lawley
Presentations and other scholarship
Faculty in the fields of games and interactive media face significant challenges in publishing and documenting their scholarly work for evaluation in the tenure and promotion process. These challenges include selecting appropriate publication venues and assigning authorship for works spanning multiple disciplines; archiving and accurately citing collaborative digital projects; and redefining “peer review,” impact, and dissemination in the context of creative digital works. In this paper I describe many of these challenges, and suggest several potential solutions.
Consumers’ Preference Leading Purchase Intention Toward Manipulation Of Form And Transparency For Juice Packaging Design, Swati Pal, Abhishek Yevalkar, Amrita Bhattacharjee, Shivani Holkar
Consumers’ Preference Leading Purchase Intention Toward Manipulation Of Form And Transparency For Juice Packaging Design, Swati Pal, Abhishek Yevalkar, Amrita Bhattacharjee, Shivani Holkar
Journal of Applied Packaging Research
Packaging plays a fundamental role on consumer’s intention to purchase, as it may be the first contact between the consumer and the product. The product packaging has a crucial role to attract consumer, force them to choose the product and act as a brand communication vehicle. The point of focus is how the elements of the package design affect consumer’s perceptions about products and brand. In this study, to understand the effect of package form and transparency on consumers’ pre-purchase preference of juice packaging, the participants (N=60) are asked to assess six designs against a 5-point Likert scale. The findings …