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Articles 1 - 30 of 37
Full-Text Articles in American Popular Culture
Gender, Age, Class And Racial Stereotypes, And Power Relations In Television Ads: 2011-13 Vs 2021-22, Thomas D. Clark, Julie Stewart
Gender, Age, Class And Racial Stereotypes, And Power Relations In Television Ads: 2011-13 Vs 2021-22, Thomas D. Clark, Julie Stewart
Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy
This article demonstrates how faculty and DEI experts can use resources included in this paper to highlight how a range of stereotypes are created and reinforced in television ads, and it identifies several topics for future analysis. To understand how depictions of gender, class, age, and race intersect in 8 television ads featuring the relationship between the race of individuals depicted in romantic and platonic relationships this article examines 4 pairs of commercials from 2011-2013 and 2021-2022. Drawing on concepts of intercategorical complexity, it describes product, setting, characters and relationships to help gain a deeper understanding of how various stereotypes …
The Impact Of The Civil Rights Movement On The Advertising Industry, Alexandra B. Bosarge
The Impact Of The Civil Rights Movement On The Advertising Industry, Alexandra B. Bosarge
Honors Theses
Racism has a history in the United States of America that is also manifested in popular culture. Advertising is included in this idea of popular culture. This thesis focused on the advertising industry and the attempt of that industry to use African Americans to sell products to people. The aim of this study was to determine whether or not the Civil Rights Movement affected the way the advertising industry used images of African Americans for marketing purposes. A sample of advertisements was obtained from a newspaper and magazines in order to further analyze the hypothesis. This study contributes to the …
Analysis Of Automobile Advertisements In American Magazines, Asnika Bajracharya, Lukwesa K. Morin, Kendall H. Radovich
Analysis Of Automobile Advertisements In American Magazines, Asnika Bajracharya, Lukwesa K. Morin, Kendall H. Radovich
Student Publications
The automobile is one of the most important products in American consumer culture. Throughout the history of the automobile industry in America, advertising has been an important strategy for marketing automobiles and their features to consumers on a mass scale. The purpose of this study was to evaluate how print (magazine) automobile advertisements have changed through time (1960-2013) and across different genres of magazines: general (National Geographic, New Yorker), male-oriented (Esquire), female-oriented (Cosmopolitan), and ethnic (Ebony). The trends that we examined included: numbers and proportions of car advertisements, relative numbers of domestic and foreign car advertisements, and the mix of …
Teegarden, Mike (Fa 499), Manuscripts & Folklife Archives
Teegarden, Mike (Fa 499), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid only for Folklife Archives Project 499. Paper: "Folklore in the Media," by Mike Teegarden, which examines folklore elements found in advertisements from 'Sports Illustrated.' This paper was done for a folk studies class at Western Kentucky University.
Mendelsberg, Joanna (Fa 498), Manuscripts & Folklife Archives
Mendelsberg, Joanna (Fa 498), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid only for Folklife Archives project 498. Paper: "Folk Speech in Advertising: Proverbs and Sayings," by Joanna Mendelsberg, which examines these folklore elements in advertisements from 'Sports Illustrated' and 'Mademoiselle' magazines. This paper was done for a folk studies class at Western Kentucky University.
Biggs, Amy (Fa 494), Manuscripts & Folklife Archives
Biggs, Amy (Fa 494), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid only for Folklife Archives Project 494. Paper: "Ads in the Media," by Amy Biggs, which documents folklore elements in magazine advertisements. Produced for a folk studies class at Western Kentucky University.
Gilkison, Tamara (Fa 497), Manuscripts & Folklife Archives
Gilkison, Tamara (Fa 497), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid only for Folklife Archives Project 497. Paper: "Folklore in Advertising: A Collection of Ads From Various Magazines," by Tamara Gilkison, which examines how folklore elements were used in print advertising. This paper was done for a folk studies class at Western Kentucky University.
Phillips, Noelle (Fa 496), Manuscripts & Folklife Archives
Phillips, Noelle (Fa 496), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid only for Folklife Archives Project 496. Paper: "Tempting by Association: The Use of Folklore in Selling Liquor," by Noelle Phillips, which discusses folklore elements found in liquor advertisements from various magazines. This paper was done for a folk studies class at Western Kentucky University. Project does not contain supporting material.
Collin, Andrea (Fa 495), Manuscripts & Folklife Archives
Collin, Andrea (Fa 495), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid only for Folklife Archives Project 495. Paper: "Folklore and Advertising in 'Time Magazine'," by Andrea Collin, which examines folklore elements in advertisements from 'Time Magazine'. This paper was done for a folk studies class at Western Kentucky University.
Spears, Angela (Fa 344), Manuscripts & Folklife Archives
Spears, Angela (Fa 344), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 344. Paper: "Folklore and Media Project on Folklore in Advertisements," written by Angela Spears for a Western Kentucky University folk studies class.
Jasper, Cindy Rhea (Fa 129), Manuscripts & Folklife Archives
Jasper, Cindy Rhea (Fa 129), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 129. Paper: "Folklore in the Mass Media" written by Cindy Rhea Jasper for a folk studies class at Western Kentucky University. Includes examples of folk sayings, songs, games, proverbs, and traditional images in advertisements found in "Ladies Home Journal," February 1981 to February 1982. Includes photocopies of 56 magazine ads.
Upchurch, John B. (Fa 449), Manuscripts & Folklife Archives
Upchurch, John B. (Fa 449), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid only for Folklife Archives Project 449. Paper: "[Advertisements from 'Wired Magazine']" written by John B. Upchurch for a Western Kentucky University folk studies class.
Leavell, Tim (Fa 416), Manuscripts & Folklife Archives
Leavell, Tim (Fa 416), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid only for Folklife Archives Project 416. Paper: ["Folklore in the 'Daily News'"] written by Tim Leavell for a Western Kentucky University folk studies class.
Tessler, Heather (Fa 442), Manuscripts & Folklife Archives
Tessler, Heather (Fa 442), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid only for Foklife Archives Project 442. Paper: "Folklore in Advertising[:] 'Southern Living' 1993" written by Heather Tessler for a Western Kentucky University folk studies class.
Oberdier, Andrew (Fa 427), Manuscripts & Folklife Archives
Oberdier, Andrew (Fa 427), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid only for Folklife Archives Project 427. Paper: "Irish Folklore in the 'Boston Globe'" written by Andrew Oberdier for a Western Kentucky University folk studies class.
Scheer, Virginia (Fa 408), Manuscripts & Folklife Archives
Scheer, Virginia (Fa 408), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid only for Folklife Archives Project 408. Paper: "Folklore Genres in Six Issues of 'GQ' and "Vanity Fair' Magazines" written by Virginia Scheer for a Western Kentucky University folk studies class.
Kerchmar, Cynthia S. (Fa 407), Manuscripts & Folklife Archives
Kerchmar, Cynthia S. (Fa 407), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid only for Folklife Archives Project 407. Paper: "collection of Folklore Ads in Housekeeping and Business Magazines[:] Collecting Between 9/92 and 11/92" written by Cynthia S. Kerchmar for a Western Kentucky University folk studies class.
Morris, Holly (Fa 508), Manuscripts & Folklife Archives
Morris, Holly (Fa 508), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid only for Folklife Archives Project 508. Paper: "Cultural Tourism: Folklore in Tourism Brochures" written by Holly Morris for a Western Kentucky University folk studies class. The paper looks at folklore elements found in cultural tourism brochures. Includes paper and supporting material.
Hawes, Susan (Fa 506), Manuscripts & Folklife Archives
Hawes, Susan (Fa 506), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid only for Folklife Archives Project 506. Paper: "Women in Mass Media" written by Susan Hawes for a folk studies class at Western Kentucky University. The paper examines how women and folklore are highlighted in advertisements. Project includes paper and supporting material.
Helbig, Kymberly (Fa 398), Manuscripts & Folklife Archives
Helbig, Kymberly (Fa 398), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid only for Folklife Archives Project 398. Paper: "Food, Folks, and Fun: The Holidays Through 'Good Housekeeping'" written by Kymberly Helbig for a Western Kentucky University folk studies class.
Good, Epha (Fa 392), Manuscripts & Folklife Archives
Good, Epha (Fa 392), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 392. Paper: "Coverage of the Fourth of July Celebration in the Belton Journal" written by Epha Good for a Western Kentucky University folk studies class.
Harbolt, Tami (Fa 394), Manuscripts & Folklife Archives
Harbolt, Tami (Fa 394), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 394. Paper: "'I'm Not a Real Doctor, But I Play One on T.V...'": The Use of Folklore in Representations of Occupational Stereotypes in Television Advertising" written by Tami Harbolt for a Western Kentucky University folk studies class.
Cary, Mik (Fa 375), Manuscripts & Folklife Archives
Cary, Mik (Fa 375), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 375. Paper: "Local Traditions and Customs Spotlighted in the 'Park City Daily News'" written by Mik Cary for a Western Kentucky University folk studies class.
Zimmerman, Eric M. (Fa 366), Manuscripts & Folklife Archives
Zimmerman, Eric M. (Fa 366), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 366. Paper: "Proverbs in 'Computer Shopper,' January-April 1994" written by Eric M. Zimmerman for a Western Kentucky University folk studies class.
Miles, Claude D. (Fa 338), Manuscripts & Folklife Archives
Miles, Claude D. (Fa 338), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 338. Paper: "[Folklore in 'Rolling Stone']," written by Claude D. Miles for a Western Kentucky University folk studies class.
Jarvis, Pat (Fa 333), Manuscripts & Folklife Archives
Jarvis, Pat (Fa 333), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 333. Paper: "Collection of Advertisements from 'Rolling Stone' for Folklore and Media," written by Pat Jarvis for a Western Kentucky University folk studies class.
Clayton, Chad (Fa 294), Manuscripts & Folklife Archives
Clayton, Chad (Fa 294), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 294. Paper: "The Use of Advertising and the Kentucky State Fair" written by Chad Clayton for a Western Kentucky University folk studies class.
Amaro, Maria E. (Fa 302), Manuscripts & Folklife Archives
Amaro, Maria E. (Fa 302), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 302. Paper: "Valentine Day: A Piece of American Fakelore" written by Maria Amaro for a Western Kentucky University folk studies class.
Beck, Jackie (Fa 300), Manuscripts & Folklife Archives
Beck, Jackie (Fa 300), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 300. Paper: "Proverbial Sayings in Advertising" written by Jackie Beck for a Western Kentucky University folk studies class.
Durham, Tracy L. (Fa 281), Manuscripts & Folklife Archives
Durham, Tracy L. (Fa 281), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid only for Folklife Archives Project 281. Paper: "[Ads in Cosmo Magazines]" written by Tracy L. Durham for a Western Ketnucky University folk studies class.