American Material Culture Commons^™

Conditional Recognition And The Popularization Of The Contemporary Wellness Industry, Janina Misiewicz

Dartmouth College Master’s Theses

During the second half of the twentieth century, liberalism gave way to neoliberalism, and as a result, the cultural role of wellness also expanded, leading to the creation of what Carl Cederström and André Spicer call “the wellness syndrome.” Now, in a society inundated by yoga studios, corporate mindfulness programs, and data tracking apps, wellness has expanded into a multibillion dollar industry. Yet the allure of wellness is not immediately understandable. What is it about wellness that has created an almost religious fervor among its adherents? This thesis offers a solution to this question in the form of what I …