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Full-Text Articles in American Studies
A Mother's Love: A Narrative Analysis Of Food Advertisements In An African American Targeted Women's Magazine, Janine Danielle Beahm
A Mother's Love: A Narrative Analysis Of Food Advertisements In An African American Targeted Women's Magazine, Janine Danielle Beahm
USF Tampa Graduate Theses and Dissertations
This thesis examines how food advertisers contributed to the cultural identity of the "good mother" in the 1990s and 2000s. It expands on previous research that investigated traditional gender ideologies in food advertisements by narrowing in on the specific stories presented to African American women. It highlights a time when advertisers were responding to the demands of African American activists to recognize the African American consumer, and depict African American characters in a positive light. A narrative method of inquiry is utilized to deconstruct the stories in 117 food advertisements running in Essence magazine (an African American targeted women's magazine) …
The Implications Of Female American Ideals Presented In Popular Television And Advertising, Siobhan Matty
The Implications Of Female American Ideals Presented In Popular Television And Advertising, Siobhan Matty
Honors Theses
My thesis examines the ways in which media and popular television reinforce stereotypes of femininity. Throughout the chapters, I assess whether or not various outlets of media leave space for improvement. For television series, I have focused on Desperate Housewives and Weeds. The two series incorporate several important aspects of the female American experience and lifestyle. The two television series also highlight, reinforce, and sometimes challenge the stereotypes that American women are judged by. The thesis also examines magazine. For this thesis, I have taken three magazines in particular into consideration: Cosmopolitan, InStyle, and New Beauty. The primary purpose of …