American Studies Commons^™

Branding America: Patriotic Products And Consumerism After September 11th, Lori Bindig, M. Bosau

Communication, Media & The Arts Faculty Publications

Post-9/11 culture provided an opportunity for companies to rebrand themselves and their products as American. In doing so, they supported the president’s directive to consume, gave Americans a concrete way to express their support for their country, and made a tidy profit in the process.