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Full-Text Articles in American Studies
Who’S Your Mammy?: Figuring Aunt Jemima, Harrison W. Inefuku
Who’S Your Mammy?: Figuring Aunt Jemima, Harrison W. Inefuku
Harrison W. Inefuku
In existence for over a century, the advertising icon Aunt Jemima remains a point of contention for many African Americans, despite a recent makeover that attempted to remove visual signifiers of slavery. To understand the icon's negativity, I explore its roots in slavery,the minstrel stage and The Exhibition of the Other. I then move to an analysis of "The Legend of Aunt Jemima," a series of advertisements produced in the 1920s, to determine how racism was manifested in the icon*s promotional materials.
Who's Your Mammy?: Figuring And Refiguring Aunt Jemima, Harrison W. Inefuku
Who's Your Mammy?: Figuring And Refiguring Aunt Jemima, Harrison W. Inefuku
Harrison W. Inefuku
In existence since the late 1890s, advertising icon Aunt Jemima has been indelibly etched into the American memory—virtually unchanged from her debut until her makeover in 1989. Before this recent transformation, Aunt Jemima was the quintessential embodiment of the mammy stereotype—a heavyset black woman, complete with apron and bandana. Her creation was situated at the locus of several racist traditions and discourses directed towards African Americans—the mammy stereotype, the minstrel show, The Myth of the Old South, and the Exhibition of the Other. This embodiment of multiple racist practices helps to explain how the mammy in general, and Aunt Jemima …
Pollution And Hybridity: Cultural Collision In Masami Teraoka's Mcdonald's Hamburgers Invading Japan (1974–5), Harrison W. Inefuku
Pollution And Hybridity: Cultural Collision In Masami Teraoka's Mcdonald's Hamburgers Invading Japan (1974–5), Harrison W. Inefuku
Harrison W. Inefuku
Japanese-born artist Masami Teraoka immigrated to the United States in the 1960s, in the midst of a burgeoning post-war mass consumer society. During a visit to Vancouver, the artist was struck by the Golden Arches of McDonald's looming over the city and was prompted to create his series, McDonald's Hamburgers Invading Japan (1974-5), which shows the impact of the American multinational corporation on a post-World War II Japan. Completed in watercolor to resemble ukiyo-e woodblock prints, Teraoka shows the permeability of the boundaries between East and West. In my analysis of the series, I build on concepts of pollution and …
Pollution In Inner And Outer Spaces: Masami Teraoka's Mcdonald's Hamburgers Invading Japan, 1974–5, Harrison W. Inefuku
Pollution In Inner And Outer Spaces: Masami Teraoka's Mcdonald's Hamburgers Invading Japan, 1974–5, Harrison W. Inefuku
Harrison W. Inefuku
Japanese-born artist Masami Teraoka arrived in the United States in the 1960s, in the midst of a burgeoning post-war mass consumer society. During a visit to Vancouver, the artist was struck by the Golden Arches of McDonald's looming over the city as a portent of a global takeover by the company. This awareness prompted his series, McDonald's Hamburgers Invading Japan (1974-5), which depicts an old, traditional Japanese culture coming into contact with a new, modern American one with results that are at times humorous, and at others, chaotic. Completed in watercolor to resemble ukiyo-e woodblock prints, Teraoka masterfully fuses Eastern …