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Full-Text Articles in American Studies

A Mother's Love: A Narrative Analysis Of Food Advertisements In An African American Targeted Women's Magazine, Janine Danielle Beahm Jul 2012

A Mother's Love: A Narrative Analysis Of Food Advertisements In An African American Targeted Women's Magazine, Janine Danielle Beahm

USF Tampa Graduate Theses and Dissertations

This thesis examines how food advertisers contributed to the cultural identity of the "good mother" in the 1990s and 2000s. It expands on previous research that investigated traditional gender ideologies in food advertisements by narrowing in on the specific stories presented to African American women. It highlights a time when advertisers were responding to the demands of African American activists to recognize the African American consumer, and depict African American characters in a positive light. A narrative method of inquiry is utilized to deconstruct the stories in 117 food advertisements running in Essence magazine (an African American targeted women's magazine) …


A House But Not A Home? Measuring "Householdness" In The Daily Lives Of Monticello's "Nail Boys", Shannon Lee Mcvey Jan 2011

A House But Not A Home? Measuring "Householdness" In The Daily Lives Of Monticello's "Nail Boys", Shannon Lee Mcvey

USF Tampa Graduate Theses and Dissertations

Monticello, the plantation home of Thomas Jefferson, was also home to more than 100 African American slaves between 1771 and 1826. As many as 40 members of this community lived and worked on Mulberry Row, once a bustling avenue of residential and industrial activity adjacent to the Palladian mansion. Archaeological excavations in 1957 and 1982–-1983 uncovered the remains of Mulberry Row's nailery, where preteen and teenaged enslaved "“nail boys”" manufactured nails for internal use and sale. These excavations revealed surprisingly high amounts of domestic artifacts, particularly ceramics and glass, indicating the young nailers also may have lived inside the nailery. …


Explaining Drinking Patterns And Heavy Drinking Among Racial And Ethnic Subgroups In The United States, Michael S. Caudy Jul 2007

Explaining Drinking Patterns And Heavy Drinking Among Racial And Ethnic Subgroups In The United States, Michael S. Caudy

USF Tampa Graduate Theses and Dissertations

The study of racial differences in the consumption of alcohol and the prevalence of alcohol-related problems has clearly matured in recent years. Researchers have moved away from single-factor explanations and are beginning to develop and test theories focusing on the complex interplay of psychological, historical, cultural, and social factors that describe and explain alcohol use among racial and ethnic subgroups in the United States. The current study continues this maturation process by further examining the complex interaction effects of predictor variables that have established their utility in explaining racial/ethnic subgroup differences in alcohol consumption and alcohol-related problems. This study analyzes …