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Articles 1 - 26 of 26
Full-Text Articles in American Studies
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …
Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr
Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …
Shaking The Closet: Analyzing Johnny Mathis’S Sexual Elusiveness, 1956-1982, Vincent L. Stephens
Shaking The Closet: Analyzing Johnny Mathis’S Sexual Elusiveness, 1956-1982, Vincent L. Stephens
Vincent L Stephens
Though pop crooner Johnny Mathis inadvertently revealed his homosexuality in a 1982 “off-the-record” interview his sexuality had long been an open secret prior to this disclosure. “Shaking the Closet” argues that the notion of “the closet” is insufficient for understanding Mathis’s career and those of many other seemingly “closeted” queer public figures. The presentation suggests that the non-threatening sexual image Mathis presented in the 1950s was an overt commercial strategy intended to appease white audiences and adhere to an imperative for public respectability, an enduring theme within African-American cultural politics. Despite these seeming compromises close critical attention to his musical …
Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr
Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …
History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr
History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.
We're Marching Toward Intolerance, Michael I. Niman Ph.D.
We're Marching Toward Intolerance, Michael I. Niman Ph.D.
Michael I Niman Ph.D.
No abstract provided.
Bp's Dumb Investors Demand Their Dividends, Michael I. Niman Ph.D.
Bp's Dumb Investors Demand Their Dividends, Michael I. Niman Ph.D.
Michael I Niman Ph.D.
No abstract provided.
Jefferson's "Laws Of Nature": Newtonian Influence And The Dual Valence Of Jurisprudence And Science, Allen P. Mendenhall
Jefferson's "Laws Of Nature": Newtonian Influence And The Dual Valence Of Jurisprudence And Science, Allen P. Mendenhall
Allen Mendenhall
Jefferson appears to have conceived of natural law rather differently from his predecessors - namely, Saint Thomas Aquinas, Richard Hooker, Hugo Grotius, Samuel von Pufendorf, John Locke, and, among others, William Blackstone. This particular pedigree looked to divine decree or moral order to anchor natural law philosophy. But Jefferson’s various writings, most notably the Declaration and Notes on the State of Virginia, champion the thinking of a natural historian, a man who celebrated reason and scientific method, who extolled fact over fancy, material over the immaterial, observation over superstition, and experiment over divine revelation. They reveal, in other words, an …
The Work And Words Of Early Women At Iwu, Meg Miner
The Work And Words Of Early Women At Iwu, Meg Miner
Meg Miner
This presentation draws on facts from well-known IWU history sources and brings to light other facets of these same incidents through the writings and activities of late-19th and early-20th Century IWU women .
It's Enouch To Make You Die Laughing, Michael I. Niman Ph.D.
It's Enouch To Make You Die Laughing, Michael I. Niman Ph.D.
Michael I Niman Ph.D.
No abstract provided.
The Politics Of Snow, Michael I. Niman Ph.D.
The Politics Of Snow, Michael I. Niman Ph.D.
Michael I Niman Ph.D.
‘Snowpocalypse’ isn’t an act of god; it’s a combination of anti-tax southerners and a changing climate, says Michael I. Niman
Modernist Pedagogy At The End Of The Lecture: It And The Poetics Classroom, Alan Filreis
Modernist Pedagogy At The End Of The Lecture: It And The Poetics Classroom, Alan Filreis
Alan Filreis
Describes a modernist pedagogy based on the end of the lecture as we know it and a convergence of poetics, universities and the rise of digital media.
11. Revising By Reading Aloud. What The Mouth And Ear Know, Peter Elbow
11. Revising By Reading Aloud. What The Mouth And Ear Know, Peter Elbow
Peter Elbow
No abstract provided.
Introduction To Part One: Defining "Speech" And "Writing", Peter Elbow
Introduction To Part One: Defining "Speech" And "Writing", Peter Elbow
Peter Elbow
No abstract provided.
5. Intonation: A Virtue For Writing Found At The Root Of Everyday Speech, Peter Elbow
5. Intonation: A Virtue For Writing Found At The Root Of Everyday Speech, Peter Elbow
Peter Elbow
No abstract provided.
10. The Need For Care: Easy Speaking Onto The Page Is Never Enough, Peter Elbow
10. The Need For Care: Easy Speaking Onto The Page Is Never Enough, Peter Elbow
Peter Elbow
No abstract provided.
4. Speech As Product: Eight Virtues In Careless Spoken Language, Peter Elbow
4. Speech As Product: Eight Virtues In Careless Spoken Language, Peter Elbow
Peter Elbow
No abstract provided.
3. The Process Of Speaking: What Can It Offer Writing?, Peter Elbow
3. The Process Of Speaking: What Can It Offer Writing?, Peter Elbow
Peter Elbow
No abstract provided.
12. How Does Reading Aloud Improve Writing, Peter Elbow
12. How Does Reading Aloud Improve Writing, Peter Elbow
Peter Elbow
No abstract provided.
0 Table Of Contents And Introduction, Peter Elbow
7. Freewriting: An Obvious And Easy Way To Speak Onto The Page, Peter Elbow
7. Freewriting: An Obvious And Easy Way To Speak Onto The Page, Peter Elbow
Peter Elbow
No abstract provided.
18. A New Culture Of Vernacular Literacy On The Horizon, Peter Elbow
18. A New Culture Of Vernacular Literacy On The Horizon, Peter Elbow
Peter Elbow
No abstract provided.
Review Of Lynching Photographs And Witnessing Lynching, Koritha Mitchell
Review Of Lynching Photographs And Witnessing Lynching, Koritha Mitchell
Koritha Mitchell
No abstract provided.
You Can’T Be Nonviolent Without Violence: The Rainbow Family’S Nonkilling Nomadic Utopia And Its Survival Of Persistent State Violence, Michael I. Niman Ph.D.
You Can’T Be Nonviolent Without Violence: The Rainbow Family’S Nonkilling Nomadic Utopia And Its Survival Of Persistent State Violence, Michael I. Niman Ph.D.
Michael I Niman Ph.D.
Since 1972, the Rainbow Family of Living Light, a nonhierarchical nomadic community, has been holding large temporary gatherings in remote forests around the world to pray for world peace and to create a model of a functioning utopian society. Wherever and whenever they gather, the temporary Rainbow city remains essentially unchanged, modeling what anarchist theorist Hakim Bey calls the Temporary Autonomous Zone (TAZ). Revolutions, Bey writes, seek permanent change and, in doing so, lead to violence and martyrdom. Revolutionaries aim to hold territory. The TAZ, by contrast, does not directly engage the state, but instead “liberates an area (of land, …
The Political Tsunami: Not All Death And Destruction Is Natural, Michael I. Niman Ph.D.
The Political Tsunami: Not All Death And Destruction Is Natural, Michael I. Niman Ph.D.
Michael I Niman Ph.D.
Unlike many disasters that befall the Third and Fourth Worlds, the 2004 Tsunami was both large and unique enough to dominate the western press. The stories in the mainstream media, however, were rather simplistic, sticking to a feel good script of nations uniting to offer aid to the tidal wave’s unfortunate victims. Meanwhile, without much media attention, the Indonesian government used the cover of the Tsunami and the ensuing relief efforts, to intensify its war against rebels in its break-away Ache province – which suffered from the brunt of the Tsunami. Also ignored by the western mass media, was the …
Schooling, Family, And The Ethnic Working Class Before World War Ii, Ivan Greenberg
Schooling, Family, And The Ethnic Working Class Before World War Ii, Ivan Greenberg
Ivan Greenberg
No abstract provided.