American Studies Commons^™

Asking For It: Gendered Dimensions Of Surveillance Capitalism, Jessica Rizzo

Emancipations: A Journal of Critical Social Analysis

Advertising and privacy were once seen as mutually antagonistic. In the 1950s and 1960s, Americans went to court to fight for their right to be free from the invasion of privacy presented by unwanted advertising, but a strange realignment took place in the 1970s. Radical feminists were among those who were extremely concerned about the collection and computerization of personal data—they worried about private enterprise getting a hold of that data and using it to target women—but liberal feminists went in a different direction, making friends with advertising because they saw it as strategically valuable.

Liberal feminists argued that in …

Catastrophic Christianity: An Iconological Study Of The Messianic Idea In American Protestant Christianity Circa 1900-1940, Adam D. J. Brett

Dissertations - ALL

A historically variegated emblem of trust and faith, the messianic idea is the offer of religion to the people for salvation from the coming catastrophe. This dissertation analyzes the messianic idea in "America." The foci of the study are popular messianic figurations that serve as heuristic devices to explicate early 20th century U.S. culture, revealing two ideological impulses that encapsulate collective responses to the anxieties of the age: authoritarian-populism and catastrophic-utopianism. Four case studies, encompassing four different genres of media, define and illustrate these ideological impulses: The Fundamentals, Superman comic books, Bruce Barton's capitalist Christianity, and The Wizard of Oz …

Isocrates's Place In Postmodern Advertising, Christopher Barkley

Electronic Theses and Dissertations

This study in communication and rhetoric seeks to ascertain constructive applications for distinct advertising practices by examining Isocrates’s work and place in postmodern advertising. The focus uses 5 principles known to Isocrates which are: 1) commonwealths of households, 2) integration of reputation, elegance, substance and style, 3) education and public discourse, 4) phronesis and praxis, and 5) truth and verisimilitude. These 5 principles can form a constructive and practical advertising approach. This study is important. It examines Isocrates through the lens of advertising and extends the research done about him by leading Isocrates scholars who have looked primarily at his …

Forgotten Crime And Cultural Boom: New York And Brazil's Coffee Trading Relationship In The Early Twentieth Century, Collin Green

The Forum: Journal of History

In the United States of America, coffee and its ever-evolving culture has become a focal point of everyday life. However, we did not just stumble upon this phenomenon; the popularity of coffee was carefully calculated by leaders of the wealthiest coffee companies of the early 20th century in America’s biggest city, New York. In this paper, the history of the powerful coffee trading relationship between Brazil and New York is analyzed on two different levels. Firstly, I examine how New York's big coffee companies successfully participated in criminal activity on an international and national level. Secondly, my focus shifts to …

Looking At People Watching People- A Comparative Approach Of American And British Advertising, Kyle Heger

Cultural Studies Capstone Papers

Advertising reaches millions of audiences every day, yet some of the most impactful ads only appear once, while other advertisements thrive in a world where audiences are most receptive to what the campaign is feeding to the masses. Spaces like the Super Bowl, ads created for the wonders of television are the bridge between artificial realism and situational experiences that most people can relate or aspire to, but what if one person’s experience is leaning towards misrepresentation? In this paper, I’ll be using media studies to dissect American advertising, through its construction of non-profit advertising and responding to the form …

We’Ve Come A Long Way (Baby)! Or Have We? Evolving Intellectual Freedom Issues In The Us And Florida, L. Bryan Cooper, A.D. Beman-Cavallaro

Works of the FIU Libraries

This paper analyzes a shifting landscape of intellectual freedom (IF) in and outside Florida for children, adolescents, teens and adults. National ideals stand in tension with local and state developments, as new threats are visible in historical, legal, and technological context. Examples include doctrinal shifts, legislative bills, electronic surveillance and recent attempts to censor books, classroom texts, and reading lists.

Privacy rights for minors in Florida are increasingly unstable. New assertions of parental rights are part of a larger conservative animus. Proponents of IF can identify a lessening of ideals and standards that began after doctrinal fruition in the 1960s …

Giving The Global High Sign: Coca-Cola Advertising Of The “American Way” In Life Magazine, 1941-1947, Scott Greenfield

History Theses

Magazine advertising through these years marketed American products to a consumer base that was becoming more patriotic. This “patriotic consumerism” manifested itself both in its foundational support for the United States’ involvement in World War II and in its constant implementation of the “American Dream” ideology that mixed nostalgia and modernity in preparation of a post-war world. Expanding upon the resulting cultural behavior of classifying the support of American business as a quasi-civic duty, The Coca-Cola Company successfully situated the “American Way of Life” as a global aspiration through its product’s entanglement in the global settings of war, ensuring that …

The Reciprocal Reshaping Of The American Dream And American Religion, Samir S. Gupte

Master of Liberal Studies Theses

Religion has played an important role in the creation and dissemination of the idea now called the American Dream since the discovery of the North American continent. The first iteration of the American Dream manifested in the sixteenth century as a Return to Eden. The next phase was best represented by the Puritan quest for freedom of religion. In the eighteenth century, independence was the object of the American Dream. This was supported by the First Great Awakening. The nineteenth century American Dream can be characterized as opportunity as evidenced by immigration, westward migration, and the growth of commercial enterprise. …

Pennsylvania Folklife Vol. 27, No. 2, James Moss, Holly Cutting Baker, Robert A. Barakat, Karl J. R. Arndt

Pennsylvania Folklife Magazine

• Gentlemen of the Road: Outlaw-Heroes of Early Pennsylvania in Life & Legend
• Patent Medicine in Pennsylvania Before 1906: A History Through Advertising
• Raising a Tobacco Shed
• Bicentennial Exhibitions and Publications in Germany
• Work and Work Attitudes: Folk-Cultural Questionnaire No. 50