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Articles 1 - 24 of 24
Full-Text Articles in American Studies
Isocrates's Place In Postmodern Advertising, Christopher Barkley
Isocrates's Place In Postmodern Advertising, Christopher Barkley
Electronic Theses and Dissertations
This study in communication and rhetoric seeks to ascertain constructive applications for distinct advertising practices by examining Isocrates’s work and place in postmodern advertising. The focus uses 5 principles known to Isocrates which are: 1) commonwealths of households, 2) integration of reputation, elegance, substance and style, 3) education and public discourse, 4) phronesis and praxis, and 5) truth and verisimilitude. These 5 principles can form a constructive and practical advertising approach. This study is important. It examines Isocrates through the lens of advertising and extends the research done about him by leading Isocrates scholars who have looked primarily at his …
Movies That Sell: A Rhetorical Analysis Of Product Placements In Marvel Movies, Andrew Nii Okai Okai
Movies That Sell: A Rhetorical Analysis Of Product Placements In Marvel Movies, Andrew Nii Okai Okai
Electronic Theses and Dissertations
The advancement of digital entertainment media has given audiences the ability to skip ads that do not interest them. Consequently, brands face the challenge of creating ads that can compel audiences and finding media outlets that can effectively reach target audiences. Brands today use product placements to promote their products because movie audiences are generally attentive to ads when they are incorporated in a movie’s narrative. Marvel Cinematic Universe is a globally recognized entertainment franchise that uses product placements strategically to promote brands in their movies and TV shows. In this study, I conduct rhetorical analyses of select product placements …
Damsels And Heroines: The Conundrum Of The Post-Feminist Disney Princess, Cassandra Stover
Damsels And Heroines: The Conundrum Of The Post-Feminist Disney Princess, Cassandra Stover
LUX: A Journal of Transdisciplinary Writing and Research from Claremont Graduate University
This research explores cultural shifts in the popularity of the Disney princess in American culture, especially its postmodern resurgence, as well as the complex relationship between Disney’s recent representations of women in the 1990’s and post-feminist ideology. My project begins by analyzing the historic appearance of the Disney female in relation to the women’s movements. I also examine lingering anti-feminist backlash in representations of what I call “New Wave” Disney heroines. Finally, I examine the implications of post-feminist discourse and advertising for young female viewers.
From American Bandstand To Total Request Live: Teen Culture And Identity On Music Television, Kaylyn Toale
From American Bandstand To Total Request Live: Teen Culture And Identity On Music Television, Kaylyn Toale
American Studies Senior Theses
Because television succeeds or fails based on its ability to attract an audience large enough to entice advertisers, this project will operate under the assumption that popular television conveys some important cultural attributes of both its creators and its audience. American Bandstand and Total Request Live (TRL) each presented the most popular music of the day in ways that drew massive audiences from America’s youth, between 1952-1989 (Bandstand) and 1998-2008 (TRL.) I will treat these and related shows as venues through which to view American youth culture. The music itself adds an exciting component to the project: as music changed, …
Parel-Sewell, Amethel (Fa 280), Manuscripts & Folklife Archives
Parel-Sewell, Amethel (Fa 280), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 280. Paper: "Genres of Children's Folklore Found in Advertisements of Three Popular Magazines..." written by Amethel Parel-Sewell for a Western Kentucky University folk studies class.
Phillips, Noelle (Fa 496), Manuscripts & Folklife Archives
Phillips, Noelle (Fa 496), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid only for Folklife Archives Project 496. Paper: "Tempting by Association: The Use of Folklore in Selling Liquor," by Noelle Phillips, which discusses folklore elements found in liquor advertisements from various magazines. This paper was done for a folk studies class at Western Kentucky University. Project does not contain supporting material.
Collin, Andrea (Fa 495), Manuscripts & Folklife Archives
Collin, Andrea (Fa 495), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid only for Folklife Archives Project 495. Paper: "Folklore and Advertising in 'Time Magazine'," by Andrea Collin, which examines folklore elements in advertisements from 'Time Magazine'. This paper was done for a folk studies class at Western Kentucky University.
Biggs, Amy (Fa 494), Manuscripts & Folklife Archives
Biggs, Amy (Fa 494), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid only for Folklife Archives Project 494. Paper: "Ads in the Media," by Amy Biggs, which documents folklore elements in magazine advertisements. Produced for a folk studies class at Western Kentucky University.
Teegarden, Mike (Fa 499), Manuscripts & Folklife Archives
Teegarden, Mike (Fa 499), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid only for Folklife Archives Project 499. Paper: "Folklore in the Media," by Mike Teegarden, which examines folklore elements found in advertisements from 'Sports Illustrated.' This paper was done for a folk studies class at Western Kentucky University.
Mendelsberg, Joanna (Fa 498), Manuscripts & Folklife Archives
Mendelsberg, Joanna (Fa 498), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid only for Folklife Archives project 498. Paper: "Folk Speech in Advertising: Proverbs and Sayings," by Joanna Mendelsberg, which examines these folklore elements in advertisements from 'Sports Illustrated' and 'Mademoiselle' magazines. This paper was done for a folk studies class at Western Kentucky University.
Gilkison, Tamara (Fa 497), Manuscripts & Folklife Archives
Gilkison, Tamara (Fa 497), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid only for Folklife Archives Project 497. Paper: "Folklore in Advertising: A Collection of Ads From Various Magazines," by Tamara Gilkison, which examines how folklore elements were used in print advertising. This paper was done for a folk studies class at Western Kentucky University.
Jasper, Cindy Rhea (Fa 129), Manuscripts & Folklife Archives
Jasper, Cindy Rhea (Fa 129), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 129. Paper: "Folklore in the Mass Media" written by Cindy Rhea Jasper for a folk studies class at Western Kentucky University. Includes examples of folk sayings, songs, games, proverbs, and traditional images in advertisements found in "Ladies Home Journal," February 1981 to February 1982. Includes photocopies of 56 magazine ads.
Scheer, Virginia (Fa 408), Manuscripts & Folklife Archives
Scheer, Virginia (Fa 408), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid only for Folklife Archives Project 408. Paper: "Folklore Genres in Six Issues of 'GQ' and "Vanity Fair' Magazines" written by Virginia Scheer for a Western Kentucky University folk studies class.
Collins, Ellen (Fa 176), Manuscripts & Folklife Archives
Collins, Ellen (Fa 176), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 176. Paper: "Finding Folklore in Magazine Ads," written by Ellen Collins for a Western Kentucky University folk studies class. "Parents Magazine" photographs referenced.
Morris, Holly (Fa 508), Manuscripts & Folklife Archives
Morris, Holly (Fa 508), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid only for Folklife Archives Project 508. Paper: "Cultural Tourism: Folklore in Tourism Brochures" written by Holly Morris for a Western Kentucky University folk studies class. The paper looks at folklore elements found in cultural tourism brochures. Includes paper and supporting material.
Hawes, Susan (Fa 506), Manuscripts & Folklife Archives
Hawes, Susan (Fa 506), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid only for Folklife Archives Project 506. Paper: "Women in Mass Media" written by Susan Hawes for a folk studies class at Western Kentucky University. The paper examines how women and folklore are highlighted in advertisements. Project includes paper and supporting material.
Helbig, Kymberly (Fa 398), Manuscripts & Folklife Archives
Helbig, Kymberly (Fa 398), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid only for Folklife Archives Project 398. Paper: "Food, Folks, and Fun: The Holidays Through 'Good Housekeeping'" written by Kymberly Helbig for a Western Kentucky University folk studies class.
Harbolt, Tami (Fa 394), Manuscripts & Folklife Archives
Harbolt, Tami (Fa 394), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 394. Paper: "'I'm Not a Real Doctor, But I Play One on T.V...'": The Use of Folklore in Representations of Occupational Stereotypes in Television Advertising" written by Tami Harbolt for a Western Kentucky University folk studies class.
Durham, Tracy L. (Fa 281), Manuscripts & Folklife Archives
Durham, Tracy L. (Fa 281), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 281. Paper: "[Ads in 'Cosmo' Magazines]" written by Tracy L. Durham for a Western Kentucky University folk studies class.
Fritz, Craig (Fa 287), Manuscripts & Folklife Archives
Fritz, Craig (Fa 287), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 287. Paper: "Proverbial Statements in Mountain Bike Magazines" written by Craig Fritz for a Western Kentucky University folk studies class.
Schroeder, Rachel L. (Fa 257), Manuscripts & Folklife Archives
Schroeder, Rachel L. (Fa 257), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 257. Paper: "Ads, Ads, Ads: A Look at the Number Three in Magazine Advertisements" written by Rachel L. Schroeder for a Western Kentucky University folk studies class.
Proctor, Becky (Fa 241), Manuscripts & Folklife Archives
Proctor, Becky (Fa 241), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 241. Paper: "The # [Number] 3 Motif in Advertising" written by Becky Proctor for a Western Kentucky University folk studies class.
Norman, Dee (Fa 243), Manuscripts & Folklife Archives
Norman, Dee (Fa 243), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 243. Paper: "The Presence of the Number Three on Paperback Book Covers" written by Dee Norman for a Western Kentucky University folk studies class.
Sorrentino, Patricia M. (Fa 240), Manuscripts & Folklife Archives
Sorrentino, Patricia M. (Fa 240), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 240. Paper: "The Use of the Number Three in Advertising" written by Patricia M. Sorrentino for a Western Kentucky University folk studies class.