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Articles 1 - 18 of 18
Full-Text Articles in American Studies
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …
Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr
Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …
Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr
Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …
History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr
History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.
Twenty Years After Through The Arc Of The Rain Forest: An Interview With Karen Tei Yamashita, Noelle Brada-Williams
Twenty Years After Through The Arc Of The Rain Forest: An Interview With Karen Tei Yamashita, Noelle Brada-Williams
Asian American Literature: Discourses & Pedagogies
A brief interview in which Yamashita discusses her work which has spanned twenty years and three continents. The interview closes with her description of her newest novel, I Hotel, which brings readers back to the roots of Asian American Studies and Asian American Literature and is set during a pivotal ten-year period in Northern California.
Lani Montreal Interview, Thi Navi Thach
Lani Montreal Interview, Thi Navi Thach
Asian American Art Oral History Project
2010 interview with Filipina teacher, writer, performer Lani T. Montreal by Thi Navi Thach
Ann Poochareon Interview, Christina Yang
Ann Poochareon Interview, Christina Yang
Asian American Art Oral History Project
2010 interview with new media artist Ann Poochareon by Christina Yang
Tatsu Aoki Interview, Brian Callahan
Tatsu Aoki Interview, Brian Callahan
Asian American Art Oral History Project
2010 interview with musician Tatsu Aoki
Tina Ramirez Interview, Karina Lopez
Tina Ramirez Interview, Karina Lopez
Asian American Art Oral History Project
2010 interview with poet Tina Ramirez
Dahuang Zhou Interview, Julia Lin
Dahuang Zhou Interview, Julia Lin
Asian American Art Oral History Project
2010 interview with multimedia artist and entrepreneur DaHuang Zhou
Chi Jang Yin Interview, Anna Huang
Chi Jang Yin Interview, Anna Huang
Asian American Art Oral History Project
2010 interview with experimental documentary filmmaker Chi Jang Yin by Anna Huang
Von Kommanivanh Interview, John Pluciennik
Von Kommanivanh Interview, John Pluciennik
Asian American Art Oral History Project
2010 interview with Loatian born/Chicago based painter Von Kommanivahn by John Pluciennik
Sam Del Rosario Interview, Nancy Shaba
Sam Del Rosario Interview, Nancy Shaba
Asian American Art Oral History Project
2010 interview with writer and the former ED of the Asian American Artists Collective- Chicago Sam del Rosario by Nancy Shaba.
Rominna Villasenor Interview, Jamelle Apolinar
Rominna Villasenor Interview, Jamelle Apolinar
Asian American Art Oral History Project
2010 interview with writer, performer, visual artist Rominna Villasenor by Jamelle Apolinar
Michiko Itatani Interview, Liza Rush
Michiko Itatani Interview, Liza Rush
Asian American Art Oral History Project
2010 interview with painter and School of the Art Institute of Chicago professor Michiko itatani by Liza Rush
Mike Park Interview, Ben Rogers
Mike Park Interview, Ben Rogers
Asian American Art Oral History Project
2010 interview with Mike Park from Asian Man Records by Ben Rogers
Ann Marie Chua Lee Interview, Jasmin M. Ortiz
Ann Marie Chua Lee Interview, Jasmin M. Ortiz
Asian American Art Oral History Project
2010 Interview with cosplay costume designer Anne Marie Chua Lee by Jasmin M. Ortiz
Kelly Zen-Yie Tsai Interview, Flor Sigaran
Kelly Zen-Yie Tsai Interview, Flor Sigaran
Asian American Art Oral History Project
Kelly Zen-Yie Tsai is a Chicago-born, Brooklyn-based Chinese Taiwanese American spoken word artist who fights for cultural pride and survival through how she spits and how she lives.
Kelly Zen-Yie Tsai has been featured in over 400 performances worldwide at venues including the Nuyorican Poets Cafe, the House of Blues, the Apollo Theater, Kennedy Center, Lincoln Center, and three seasons of the award-winning “Russell Simmons Presents HBO Def Poetry.” The author of Inside Outside Outside Inside (2004) and Thought Crimes (2005) and the CD Infinity Breaks (2006), Tsai has shared stages with Mos Def, KRS-One, Sonia Sanchez, Talib Kweli, Erykah …