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Full-Text Articles in American Studies
Isocrates's Place In Postmodern Advertising, Christopher Barkley
Isocrates's Place In Postmodern Advertising, Christopher Barkley
Electronic Theses and Dissertations
This study in communication and rhetoric seeks to ascertain constructive applications for distinct advertising practices by examining Isocrates’s work and place in postmodern advertising. The focus uses 5 principles known to Isocrates which are: 1) commonwealths of households, 2) integration of reputation, elegance, substance and style, 3) education and public discourse, 4) phronesis and praxis, and 5) truth and verisimilitude. These 5 principles can form a constructive and practical advertising approach. This study is important. It examines Isocrates through the lens of advertising and extends the research done about him by leading Isocrates scholars who have looked primarily at his …
Looking To The Future, Selling The Past: Churchill Weavers Marketing Strategies In The 1950s, Cassandra White-Fredette
Looking To The Future, Selling The Past: Churchill Weavers Marketing Strategies In The 1950s, Cassandra White-Fredette
Theses and Dissertations--Art and Visual Studies
This thesis explores the Churchill Weavers stereocards housed at the Kentucky Historical Society and Berea College based on visual analysis. By examining the stereocards as advertisements and comparing them to a series of short films created by the company, I will discuss how the Churchill Weavers created a brand that emphasized both an image of traditional American rural production and modern urban consumption. I will further discuss how the marketing strategies used by the Churchill Weavers exemplify a larger trend in American advertising in the years following World War Two.
Pennsylvania Folklife Vol. 27, No. 2, James Moss, Holly Cutting Baker, Robert A. Barakat, Karl J. R. Arndt
Pennsylvania Folklife Vol. 27, No. 2, James Moss, Holly Cutting Baker, Robert A. Barakat, Karl J. R. Arndt
Pennsylvania Folklife Magazine
• Gentlemen of the Road: Outlaw-Heroes of Early Pennsylvania in Life & Legend
• Patent Medicine in Pennsylvania Before 1906: A History Through Advertising
• Raising a Tobacco Shed
• Bicentennial Exhibitions and Publications in Germany
• Work and Work Attitudes: Folk-Cultural Questionnaire No. 50