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Full-Text Articles in American Studies
The Fast Fashion Fad, Megan Wu
The Fast Fashion Fad, Megan Wu
Pop Culture Intersections
New companies with mission statements to use solely recycled materials have started to pop-up all over the world. Even well established brands such as Nike or Adidas have started to create lines of products made with recycled materials. However, despite these efforts, I sadly believe that fast fashion will continue to dominate the fashion industry in the years to come due to two factors. Most consumers remain uneducated about the negative impacts that fast fashion has on the environment and mindlessly partake in society’s consumerist culture. Therefore, they fall subject to marketing schemes fast fashion companies employ. While some may …
Secure Digital Contact Tracing Methods Are Necessary For Slowing Down Covid-19, Rania Ansari
Secure Digital Contact Tracing Methods Are Necessary For Slowing Down Covid-19, Rania Ansari
Pop Culture Intersections
This article covers the fears of digital contact tracing during the current pandemic. Citizens do have the right to be understandably uncertain about trusting the government because of past instances such as security breaches ranging from NSA security leaks to personal voter data exposure. The information provided in this paper should, additionally, make it easier for those who are worried about contact tracing and their rights to understand what is implied by the phrases “digital contact tracing” and “data privacy.” The novel coronavirus pandemic calls for urgent, necessary, and effective safety methods, including data analytics, surveillance, and Artificial Intelligence that …
Behind Social Media: A World Of Manipulation And Control, Spencer J. Keenan
Behind Social Media: A World Of Manipulation And Control, Spencer J. Keenan
Pop Culture Intersections
This article will be arguing that big players, mainly governments and large corporations, use user data, targeted advertising, and selective speech to manipulate users of popular social media platforms. They do this in order to achieve their agendas goals at the expense of the users. These goals may range from selling a certain good or service to swaying a certain percentage of voters to cast their ballots one way or another. Regardless of the outcome, people are being taken advantage of, with most not even knowing it. Users must look past the media in front of them to see their …
Seeking Sales In New Channels: The Effectiveness Of Influencer Marketing, Alanna Morgan
Seeking Sales In New Channels: The Effectiveness Of Influencer Marketing, Alanna Morgan
Pop Culture Intersections
This article investigates the effectiveness of influencer marketing industry. It closely examines the various types of social media influencers and the impact they can have on target audiences. Through their authentic connection with their followers, influencers create a strong sense of community with their fanbase. As a result, marketers then target specific influencers to promote products to their preferred audiences. If executed strategically, marketers have a higher chance of selling their products through influencers than they would through conventional internet advertisements. This article includes examples of both strong influencer-brand partnerships and weak ones in order to discuss how influencer marketing …
Star Wars: From Fantasy Film To Statement Showcase, Erica Pang
Star Wars: From Fantasy Film To Statement Showcase, Erica Pang
Pop Culture Intersections
This paper will examine the success of the Star Wars franchise by comparing two of its films: Episode IV - A New Hope (1977) and Episode VII - The Force Awakens (2015). During the nearly 40 year period in between each film’s release, there was significant socio-political change that had occurred. Therefore, in order to continue to appeal to its existing audience, as well as adopt new audiences, Star Wars had to deviate from the traditional characters and storylines of A New Hope and instead, focus on diversity and representation in The Force Awakens. Using socio-political and feminist approaches, I …
The Societal Influence Of The Nba, Kyle Kawashiri
The Societal Influence Of The Nba, Kyle Kawashiri
Pop Culture Intersections
Based on recent events, there has been a lot of discussion about the racial issues in America. Many professional athletes have been vocal about these issues, but NBA players seem to be at the forefront of many of the conversations regarding social injustice in this country. This article will examine different factors that have influenced the popularity of the National Basketball Association, such as product distribution, online engagement, global outreach, and the choice to allow players to use their platforms. The article will then argue how these factors have allowed the NBA and its players to be leaders in the …
Why Playing Video Games Is In Your Best Interest, Adan Salazar
Why Playing Video Games Is In Your Best Interest, Adan Salazar
Pop Culture Intersections
This article explores the world of video games and their potential to benefit one's well being. For decades video games have persevered in pop culture and have provided entertainment for countless people. The overwhelming popularity of video games has also sparked debate on how they can affect an individual. From extended screen time hurting vision to violent content affecting actions many claims have been made against video games. The truth is there is far more evidence supporting video games as a benefit towards users. Enriching social practices, providing therapy and implementation into classrooms are just a few of the ways …
Defending K-Pop Idols Online: The Fanbase’S Underlying Issue Of Ignorance, Grace Gita Tantra
Defending K-Pop Idols Online: The Fanbase’S Underlying Issue Of Ignorance, Grace Gita Tantra
Pop Culture Intersections
This article covers how parasocial relationships and echo chambers promote ignorance within K-pop fandoms on social media platforms, specifically when it comes to cultural appropriation, racial stereotyping, and anti-Blackness. Despite the recent surge in education and accountability in other areas of pop culture, K-pop has created a unique space online when it comes to these dialogues. We will be exploring this through looking at the Korean wave, implications of parasocial relationships, and the divide in the common conversation online; these concepts will be applied to specific recent examples of K-pop controversies and the fans' responses.
A World Of Luxury, Tanvi Yeccaluri
A World Of Luxury, Tanvi Yeccaluri
Pop Culture Intersections
This article explores the history of luxury and the impacts of the growing consumerism in the United States. The change in consumption habits is touched on, with analysis of the COVID-19 pandemic stimulus check usage and trends. The debate of the importance of social status in the US and how our current society displays materialistic values in relation to the growing demand for luxury is a covered, and supported by numerous studies and research conducted over the past twenty years. There is an explanation of how society has become driven by the desire for luxury in order to increase social …
Posting About Blm Made It A Movement Pushing For Real Change, Nolan Michaels
Posting About Blm Made It A Movement Pushing For Real Change, Nolan Michaels
Pop Culture Intersections
Although social media includes opposing views that have unified against BLM, it has been responsible for massive growth of the movement. In this paper, I will show how social media plays a pivotal role in BLM by scaling up the movement and encouraging more nuanced and diverse perspectives on BLM to develop. Although all social media platforms are used to promote BLM, my examination will focus mainly on Twitter because it is the primary platform analyzed by scholars that investigates the growth of BLM. What MLK was able to accomplish by tapping into the new medium of television is now …